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Under ArmourTech adoption

Retailgentic | Consumer Behavior & Retail Trend discusses Under Armour: tech adoption

Source

Retailgentic | Consumer Behavior & Retail TrendSep 10, 2026

Retailgentic | Consumer Behavior & Retail Trend

Exploring the Intersection of Vibe Coding and Agentic Commerce with Vercel’s Head of Retail Jaime Sorgente

What was said

if you're under armor and you're an under armor apparel fan, you go to underarmor.com anywhere in the globe, you get a storefront that's rendered based off where you're coming from. And you get the experience that Under Armour in X country designed for you all delivered by Vercel.

share.transistor.fm/s/fc0cc3a8Read the full source

Quotes from the episode

  • “if you're under armor and you're an under armor apparel fan, you go to underarmor.com anywhere in the globe, you get a storefront that's rendered based off where you're coming from. And you get the experience that Under Armour in X country designed for you all delivered by Vercel.”

    Jaime SorgenteRetailgentic | Consumer Behavior & Retail TrendView

Extracted by Autobound

From the Signal API record
Signal
Tech adoption

What this signalsWhat leaders say on podcasts often shows their current priorities.

Podcast
Retailgentic | Consumer Behavior & Retail Trend
Speaker
Jaime Sorgente
Speaker role
Counterparty
Event date
Aug 2026

Latest signals at other companies

The full record

From the Signal API record

People

  • Jaime SorgenteSpeaker (counterparty)

Details

Timing
Ongoing state
Recorded at estimate
2026-08

Extraction

Detected
Sep 14, 2026
signal_type
podcast-company
signal_subtype
techAdoption

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The API returns more than this page shows

This page shows a preview. The full podcast-company record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/6103678d-851a-5978-a9b6-4d9a9f68e217 returns this record as JSON. POST /v1/companies/enrich returns every signal for underarmour.com.

{
  "signal_id": "6103678d-851a-5978-a9b6-4d9a9f68e217",
  "signal_type": "podcast-company",
  "signal_subtype": "techAdoption",
  "detected_at": "2026-09-14T05:09:38+00:00",
  "company": {
    "name": "Under Armour",
    "domain": "underarmour.com"
  },
  "data": {
    "is_ad": false,
    "quotes": [
      "if you're under armor and you're an under armor apparel fan, you go to underarmor.com anywhere in the globe, you get a storefront that's rendered based off where you're coming from. And you get the experience that Under Armour in X country designed for you all delivered by Vercel."
    ],
    "timing": "ongoing_state",
    "speaker": "Jaime Sorgente",
    "evidence": "if you're under armor and you're an under armor apparel fan, you go to underarmor.com anywhere in the globe, you get a storefront that's rendered based off where you're coming from. And you get the experience that Under Armour in X country designed for you all delivered by Vercel.",
    "headline": "Under Armour · techAdoption · ongoing_state (2026-08)",
    "episode_id": "60201057657",
    "event_date": "2026-08",
    "episode_url": "https://share.transistor.fm/s/fc0cc3a8",
    "podcast_name": "Retailgentic | Consumer Behavior & Retail Trend",
    "published_at": "2026-09-10",
    "episode_title": "Exploring the Intersection of Vibe Coding and Agentic Commerce with Vercel’s Head of Retail Jaime Sorgente",
    "date_confidence": "inferred",
    "speaker_relation": "counterparty",
    "transcript_source": "transcript",
    "recorded_at_estimate": "2026-08"
  }
}

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