r/economy
Nelson Peltz might take Wendy’s private following six straight quarterly sales declines as customers flee its poor franchise models and bad marketing
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Wendy’s, the burger chain that asked “Where’s the beef?” and brought the Baconator to burger lovers worldwide, is getting grilled in its returns. The chain, which boasts a market cap of $1.62 billion, is losing customers, closing down stores, and seeing consecutive declining sales - so much so that billionaire activist investor Nelson Peltz may be preparing to take Wendy’s private as it struggles to get customers through the door. “Traffic is down, our value proposition has slipped, and franchisee economics are under pressure,” Wendy’s CEO Bob Wright told investors on Wendy’s latest earnings call. “We can’t just do what we’ve always done better. We do have to innovate.” Peltz’s Trian Fund Management has assembled a consortium that could potentially submit an offer to take Wendy’s private in the coming weeks, according to reports from the \*Financial Times\* and \*Reuters\*. The group is expected to include Abu Dhabi-based BlueFive Capital and Flynn Group, one of the world’s largest restaurant franchise operators and a major Wendy’s franchisee. Peltz has been preparing for a potential takeover as early as February, when Trian said in a regulatory filing that it believed Wendy’s stock was “undervalued” and disclosed the fund was reaching out to possible co-investors about strategic options, including taking the company private. Peltz personally owns roughly a...
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Peltz’s Trian Fund Management has assembled a consortium that could potentially submit an offer to take Wendy’s private in the coming weeks, according to reports from the *Financial Times* and *Reuters*.
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