zoominfo.com shows sustained decline with 3 consecutive months of decreases, down 18% overall to 7M.

{
  "signal_id": "99590050-2fec-48ba-9082-b19a89548404",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T08:31:42.398+00:00",
  "company": {
    "name": "ZoomInfo",
    "domain": "zoominfo.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "zoominfo.com shows sustained decline with 3 consecutive months of decreases, down 18% overall to 7M.",
    "traffic": {
      "2026-07-01": 8355976,
      "2026-08-01": 7883691,
      "2026-09-01": 6812843
    },
    "category": "computers_electronics_and_technology",
    "relevance": 38,
    "ai_traffic": {
      "total_visits": 42965,
      "top_platforms": [
        {
          "name": "claude.ai",
          "rank": 1,
          "share": 19.889
        },
        {
          "name": "chatgpt.com",
          "rank": 2,
          "share": 14.784
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 8.427
        },
        {
          "name": "gemini.google.com",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.491,
      "pages_per_visit": 4.31,
      "avg_visit_duration_seconds": 202
    },
    "global_rank": 7099,
    "mail_visits": 74941,
    "country_rank": 2475,
    "top_keywords": [
      {
        "cpc": 16.45,
        "name": "zoominfo",
        "volume": 161210,
        "estimated_value": 119960
      },
      {
        "cpc": 2.31,
        "name": "adultwork",
        "volume": 176160,
        "estimated_value": 62540
      },
      {
        "cpc": 18.24,
        "name": "zoom info",
        "volume": 31620,
        "estimated_value": 20080
      },
      {
        "name": "vtrahe",
        "volume": 20990,
        "estimated_value": 14570
      },
      {
        "cpc": 1.18,
        "name": "zoominfo login",
        "volume": 16820,
        "estimated_value": 14380
      }
    ],
    "traffic_band": "established",
    "category_rank": 304,
    "direct_visits": 1812216,
    "search_visits": 4244401,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 374706,
    "top_countries": {
      "AU": 0.026,
      "CA": 0.068,
      "GB": 0.022,
      "IN": 0.09,
      "US": 0.647
    },
    "website_title": "ZoomInfo: The #1 GTM Platform - Sales AI for Lead Generation",
    "brand_strength": "moderate",
    "change_3mo_pct": -18.5,
    "change_mom_pct": -13.6,
    "referral_visits": 224824,
    "traffic_sources": {
      "mail": 0.011,
      "paid": 0,
      "direct": 0.266,
      "search": 0.623,
      "social": 0.055,
      "referral": 0.033
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~42,965 visits). Top: claude.ai (20%), chatgpt.com (15%), perplexity.ai (8%), gemini.google.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "2/5",
    "website_description": "ZoomInfo is the #1 GTM Platform: Marketing and sales AI plus the best B2B data. All-in-one lead generation, prospecting, market intelligence , and ABM software.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 69,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 27% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 69: Engagement 67/100 (25%), Volume 100/100 (20%), Brand 53/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 6% of total visits (~374,706 visits).",
    "engagement_quality_score": 67,
    "geo_concentration_detail": "Highly concentrated traffic: US (65%), IN (9%), CA (7%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~224,824 visits).",
    "search_dependency_detail": "High search dependency at 62% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (67/100) with 49% bounce rate, 4.3 pages per visit, and 202-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/99590050-2fec-48ba-9082-b19a89548404 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"zoominfo.com","limit":20}'