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Free Messaging Templates for Common Buyer Personas

Detailed messaging guides, with easy to use templates, that can be used by any sales or marketing team to build an enterprise-grade messaging playbook.

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Lack of user data when making roadmap decisions, aligning roadmap with company goals.

Product adoption rate, feature engagement rate, time to market.

Pain driven questions:

Given [industry_trend_related_to_product] what's your team doing this quarter to ensure fast time-to-value for enhancements to [company_name_product_name]?

Slipping budgets, enhanced security threats, employee negligence.

IT infrastructure uptime, project delivery timelines, cost management, compliance.

Pain driven questions:

Given the growing threat of [CYBER_ATTACK_TYPE] targeting [INDUSTRY] orgs like yours, what's your plan to secure [COMPANY]'s customers' sensitive information?

Difficulties in forecasting, regulatory compliance.

Revenue growth, cost management, cash flow management.

Pain driven questions:

Given the recent [ECONOMIC_FLUCTUATION_TREND], are you comfortable with your team's approach to growing faster than [COMPETITOR]?

Chief Information Security Officer

Increased cyber-security threats, keeping up with regulatory requirements.

Security incident response time, risk exposure, compliance rate.

Pain driven questions:

With [trend_around_breaches] how are you securing your asset layer this quarter?

VP of Engineering

Cross-departmental collaboration, resource constraints, talent retention.

Project delivery timelines, engineering velocity, code coverage, time-to-hire.

Pain driven questions:

I read [INITIATIVE] on [COMPANY]'s 10k. With the swift change in direction, how is this affecting your engineering team's approach to [RELATED_PAIN_POINT]?

VP of Marketing

Difficult to measure lead attribution, poor campaign / website conversion.

Marketing qualified lead (MQL) count, brand awareness, campaign ROI.

Pain driven questions:

With [COMPETITOR_NAME] making moves in the [SPECIFIC_INDUSTRY], how are you addressing [RELATED_PAIN_POINT] to ensure you're generating necessary MQLs to stay ahead?

Missed revenue targets, low opportunity coverage, low sales activity metrics.

Revenue, pipeline amount, win rate.

Pain driven questions:

I noticed in your LinkedIn profile that you're responsible for [SPECIFIC_RESPONSIBILITY]. How are you planning on addressing [RELATED_PAIN_POINT] given [SOMETHING_YOU_NOTICED_ON_THEIR_LINKEDIN].

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