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How Autobound Works

Updated: Mar 23

Autobound increases email reply rate by generating individually personalized sales emails using AI. Anyone using Google Chrome can get started in less than 30 seconds (you can download our extension here).

Our AI scans through millions of prospect insights, then incorporates the most relevant into a compelling, persona-specific message.

How to get started

Getting up and running is as simple as navigating to and plugging in your work email. Confirm your LinkedIn profile URL, add the Autobound chrome extension, and you’re ready to go!

How it works

By instantly researching the recipient in the “To:” field in your drafted email (or the prospect's LinkedIn page), Autobound scours millions of data sources from across the web, then aggregates insights unique to both your email recipient and their employer.

We’ve trained our AI on millions of high performing sales emails to identify what works best.

With a single click, Autobound generates a list of emails and email openers, that are proven to spark conversations.

Where our data comes from

The data that trains our AI is sourced from Linkedin, news sources from across the web, and 3rd party data vendors. Millions of data points are aggregated from hard to find places across the internet and brought right to your fingertips to place in your outbounding tool.

Where it works

We have native integrations with Gmail, LinkedIn, Outreach, and Salesloft. However Autobound works in over 30+ sales tools, including Salesforce, Hubspot, Groove & others (via our Chrome extension).

Gmail, Outreach and Salesloft functionality

  • Autobound starts working when you enter a recipient’s email address into the “to” field of an email. With 1 click, you can view Autobound’s suggested emails and email openers.

What drives our personalization

Autobound’s “listening engine” combs through the digital footprint of your email recipient, their employer, and industry to surface the most relevant and personalized insights. The engine’s findings are then combined with user-inputted data (such as your persona or competitor specific messaging) to generate personalized emails and email openers.

Here, our engine found a John Steinbeck quote on a prospect’s Linkedin page and personalized a full email with the information!

What to expect within the “Insights” panel

Individual Insights: initiatives in current role, interests and hobbies, job changes, work anniversaries, schools attended, promotions, & more. We’ll also identify experiences they share with you, such as if you both worked at the same company, live in the same city, etc.

Company Insights: funding rounds, acquisitions, press releases, company initiatives, names of customers/investors, product launches, competitive technologies used, and more.

Becoming an Autobound Pro

To ensure your content is as engaging and personalized as possible, customize your Autobound settings and see your conversions skyrocket!

Editing your company description

The first step to getting the most out of Autobound is updating your company’s description. This gives our AI the most important and relevant information for generating compelling emails. The sequence to edit your description is: settings>company description>enter your company’s description.

Here, we strongly recommend following the prompt within the product:

Describe the problems you solve (in detail), how you solve them (be short) and the benefits your customers receive.

Spending time to nail your company’s value proposition ensures our AI is writing the most powerful emails possible for you.

If you have writer’s block, you can simply click “create a description for me” and our AI will generate a few options from which to choose. We suggest enhancing it before saving to really touch it up. Without a company description, our AI will continue to write emails using data sourced from your LinkedIn page.

Adding competitors to create associated messaging

A great way to customize your sales pitch is recognizing which competitor your potential customer is currently using. This can impact your value proposition and what you would like to highlight in your pitch.

Autobound gets this data from third party vendors. We know which products certain companies use by...

- Looking at their cookies and site data

- Using machine learning to identify customer logos on company's "customer" pages

- Press releases, and more

Autobound allows you to customize your messaging based on competitors in a few easy steps: click settings>competitors>add competitor. Now, add your competitor’s company url and a description of your competitor-specific messaging.

Adding personas to create associated messaging

Personas allow you to customize your messaging based on the type of customer you’re reaching out to. Personas are vital for categorizing your outreach and using proper tone for your messaging.

Autobound allows you to quickly change messaging based on personas you have pre-loaded into Autobound. The sequence to make these changes is: settings>personas>add persona.

Be sure to NOT MAKE YOUR FILTERS TOO RESTRICTIVE here. This is quite different from the flow you might be used to on LinkedIn sales navigator. Here, you're just trying to bucket a prospect that you're reaching out to into the correct persona that you've built in settings. We recommend keeping the filters very non-restrictive (don't use too many).

Questions? Reach out to