Private label products sold by retail customers represent a direct and growing source of competition. These lower-priced alternatives challenge the pricing power and market share of Colgate-Palmolive's core brands, forcing them to justify their price premium or risk losing shelf space and volume.
Filing excerpt
In addition, “private label” products sold by our retail customers, which are typically sold at lower prices than branded products, are a source of competition for certain of our products.
What this signalsFilings often name leadership changes, deals and spending plans.
sec-10kpricingPressureGet every 10-K signal for Colgate-Palmolive and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Colgate-Palmolive this week?”
The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/7c62f690-fedc-4ad5-a4a4-96afd5b40b05 returns this record as JSON. POST /v1/companies/enrich returns every signal for colgatepalmolive.com.
{
"signal_id": "7c62f690-fedc-4ad5-a4a4-96afd5b40b05",
"signal_type": "sec-10k",
"signal_subtype": "pricingPressure",
"detected_at": "2026-02-24T09:21:09.631+00:00",
"company": {
"name": "Colgate-Palmolive",
"domain": "colgatepalmolive.com"
},
"data": {
"detail": "Private label products sold by retail customers represent a direct and growing source of competition. These lower-priced alternatives challenge the pricing power and market share of Colgate-Palmolive's core brands, forcing them to justify their price premium or risk losing shelf space and volume.",
"metrics": {
"timeframe": "current_year"
},
"summary": "Facing significant pricing pressure from lower-priced private label products sold by retail partners.",
"excerpts": "In addition, “private label” products sold by our retail customers, which are typically sold at lower prices than branded products, are a source of competition for certain of our products.",
"relevance": 0.8,
"sentiment": "negative",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/21665/000002166526000006/cl-20251231.htm",
"filing_date": "2026-02-23",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Cost optimization needed",
"signal_category": "market"
}
}
curl https://signals.autobound.ai/v1/signals/7c62f690-fedc-4ad5-a4a4-96afd5b40b05 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"colgatepalmolive.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.