The company's success is increasingly dependent on adopting AI, including machine learning and generative AI, to gain commercial insights and develop effective marketing. Failure to leverage these technologies could compromise their competitive position and ability to launch new products successfully.
Filing excerpt
Our success is and will likely increasingly be dependent on our ability to excel at omni-channel demand generation, effectively leverage AI, data analytics and other existing and emerging digital technologies to gain new commercial insights and develop relevant products, marketing and advertising to reach customers and consumers.
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
Competitors
sec-10kaiInvestmentGet every 10-K signal for Colgate-Palmolive and the companies you sell to, in the tools you already use.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/15498209-e0b0-42cf-8ef0-2fdd28dd1784 returns this record as JSON. POST /v1/companies/enrich returns every signal for colgatepalmolive.com.
{
"signal_id": "15498209-e0b0-42cf-8ef0-2fdd28dd1784",
"signal_type": "sec-10k",
"signal_subtype": "aiInvestment",
"detected_at": "2026-02-24T09:21:09.631+00:00",
"company": {
"name": "Colgate-Palmolive",
"domain": "colgatepalmolive.com"
},
"data": {
"detail": "The company's success is increasingly dependent on adopting AI, including machine learning and generative AI, to gain commercial insights and develop effective marketing. Failure to leverage these technologies could compromise their competitive position and ability to launch new products successfully.",
"summary": "Leveraging generative AI and machine learning to compete with new D2C and private label brands.",
"excerpts": "Our success is and will likely increasingly be dependent on our ability to excel at omni-channel demand generation, effectively leverage AI, data analytics and other existing and emerging digital technologies to gain new commercial insights and develop relevant products, marketing and advertising to reach customers and consumers.",
"relevance": 0.8,
"sentiment": "neutral",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/21665/000002166526000006/cl-20251231.htm",
"filing_date": "2026-02-23",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Target for AI vendors",
"signal_category": "technology",
"competitors_mentioned": [
"private label"
],
"technologies_mentioned": [
"AI",
"data analytics",
"machine learning",
"generative AI"
]
}
}
curl https://signals.autobound.ai/v1/signals/15498209-e0b0-42cf-8ef0-2fdd28dd1784 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"colgatepalmolive.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.