Skip to main content
HasbroIn development

@Hasbro Teams Up with Fan-Favorite Art Brand Butts on Things

What happened

Hasbro and Butts on Things are collaborating on a collection of collectibles, including new products and blind packs, slated to debut in 2027.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Hasbro and Butts on Things, a Fan-Driven Art Brand, Announce Collaboration with All – New Collectibles Launching in 2027 Today, Hasbro, a leading games, IP and toy company, announced a new licensing deal with Butts on Things, the irreverent art brand known for giving everyday objects personality and humor. The collaboration will bring a collection of cheeky, personality-packed collectibles to life, with new products and blind packs slated to debut in 2027. "There's no better stage to reveal a collaboration this fun than San Diego Comic-Con," said Billy Lagor, President Toys and Board Games at Hasbro. " Butts on Things has earned a devoted fanbase with its humor and creativity, and we're excited to turn that spirit into collectibles that spark laughs and brighten everyday spaces." "Seeing my Friday doodles and sketches transformed into collectibles by a company with Hasbro's creativity, quality, and legacy is incredibly exciting. I can't wait for our community, and a whole new generation of fans, to see these creations come to life as we celebrate our 10th anniversary," said Brian Cook, creator of Butts on Things. # # # About Hasbro Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually...

Keep reading with a free account

The rest of this article, and every signal for Hasbro, is in your free account.

Extracted by Autobound

From the Signal API record
Event
In development

What this signalsWork in development often leads to new buying for tools, data and services.

Stories
2
Product
collectibles collection
Takes effect
Jan 1, 2027

Companies

  • Butts on ThingsRelated companybriancookart.com

More in development signals at other companies

The full record

From the Signal API record

Numbers

Stories about this event
2

Details

Release type
Collection

Topics and mentions

Product tags

  • entertainment

Extraction

Confidence
90%
Detected
Jul 17, 2026
signal_type
news
signal_subtype
is_developing

Use this data

Get every in development signal for Hasbro and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Hasbro this week?”

  2. Send it to your own tools

    The Signal API returns in development signals for any list of companies as JSON, for your CRM, warehouse or app.

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/fef20f95-cb32-da50-e494-58782dc400bc returns this record as JSON. POST /v1/companies/enrich returns every signal for hasbro.com.

{
  "signal_id": "fef20f95-cb32-da50-e494-58782dc400bc",
  "signal_type": "news",
  "signal_subtype": "is_developing",
  "detected_at": "2026-07-17T21:00:51+00:00",
  "company": {
    "name": "Hasbro",
    "domain": "hasbro.com"
  },
  "data": {
    "url": "https://www.actionfigureinsider.com/hasbro-teams-up-with-fan-favorite-art-brand-butts-on-things/?share=print&nb=1",
    "title": "@Hasbro Teams Up with Fan-Favorite Art Brand Butts on Things - actionfigureinsider.com",
    "excerpt": "Hasbro and Butts on Things , a Fan-Driven Art Brand, Announce Collaboration with All – New Collectibles Launching in 2027 Today, Hasbro, a leading games, IP and toy company, announced a new licensing deal with Butts on Things , the irreverent art brand known for giving everyday objects personality and humor. The collaboration will bring a collection of cheeky, personality-packed collectibles to life, with new products and blind packs slated to debut in 2027. “There’s no better stage to reveal a collaboration this fun than San Diego Comic-Con,” said Billy Lagor, President Toys and Board Games at Hasbro. “ Butts on Things has earned a devoted fanbase with its humor and creativity, and we’re excited to turn that spirit into collectibles that spark laughs and brighten everyday spaces.” “Seeing my Friday doodles and sketches transformed into collectibles by a company with Hasbro’s creativity, quality, and legacy is incredibly exciting. I can’t wait for our community, and a whole new generation of fans, to see these creations come to life as we celebrate our 10th anniversary,” said Brian Cook, creator of Butts on Things . # # # About Hasbro Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually...",
    "product": "collectibles collection",
    "summary": "Hasbro and Butts on Things are collaborating on a collection of collectibles, including new products and blind packs, slated to debut in 2027.",
    "planning": true,
    "image_url": "https://www.actionfigureinsider.com/wpress/wp-content/uploads/2026/07/Hasbro-Butts-on-Things-Image.jpeg",
    "confidence": 0.9,
    "product_data": {
      "name": "collectibles collection",
      "full_text": "a collection of cheeky, personality-packed collectibles",
      "fuzzy_match": false,
      "release_type": "collection"
    },
    "product_tags": [
      "entertainment"
    ],
    "published_at": "2026-07-17T21:00:51Z",
    "effective_date": "2027-01-01",
    "article_sentence": "The collaboration will bring a collection of cheeky, personality-packed collectibles to life, with new products and blind packs slated to debut in 2027.",
    "related_company_name": "Butts on Things",
    "related_company_domain": "briancookart.com"
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.