SDCC: Hasbro Unveils ‘KPop Demon Hunters’ Rumi Premium Electronic Sword

{
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  "signal_type": "news",
  "signal_subtype": "is_developing",
  "detected_at": "2026-07-23T19:59:55+00:00",
  "company": {
    "name": "Hasbro",
    "domain": "hasbro.com"
  },
  "data": {
    "url": "https://www.forbes.com/sites/timlammers/2026/07/23/sdcc-hasbro-unveils-kpop-demon-hunters-rumi-premium-electronic-sword/",
    "event": "San Diego Comic-Con",
    "title": "SDCC: Hasbro Unveils ‘KPop Demon Hunters’ Rumi Premium Electronic Sword - Forbes",
    "excerpt": "By Tim Lammers , Contributor. Hasbro announced a new \"KPop Demon Hunters\" role-playing item, Rumi’s Sain-Geom, at San Diego Comic-Con on Thursday. This premium electronic sword, also known as the “Four Tiger Sword,” will retail for $224.99. Inspired by the Oscar-winning Netflix movie, it features motion-activated lights and sounds with over 50 LEDs, multiple play modes reacting to movement, music, and user singing. The sword includes a customizable, light-up display stand and is USB-C rechargeable. Pre-orders are now open on Amazon, Hasbro Pulse, and Netflix, with a scheduled release date of July 1, 2027. This highly anticipated item caters to the massive demand for merchandise from the globally popular \"KPop Demon Hunters\" film. KPop Demon Hunters is getting a new role-playing item with Rumi’s Sain-Geom - aka the “Four Tiger Sword” - with premium electronic and interactive features, Hasbro announced at San Diego Comic-Con on Thursday. Hasbro, which Netflix awarded the global master license to produce role-play items and other toy products inspired by the Oscar-winning blockbuster movie musical, recently began releasing items in its KPop Demon Hunters product line, including FURBY Furblets and role-playing items . Naturally, the toymaker is participating in the events at the SDCC 2026 , which kicked off Thursday and runs through Sunday at the San Diego Convention Center. Among...",
    "product": "KPop Demon Hunters Rumi Sain-Geom Premium Electronic Sword",
    "summary": "Hasbro unveiled the 'KPop Demon Hunters' Rumi Sain-Geom Premium Electronic Sword, a new role-playing item inspired by the Netflix movie, which is scheduled for release on July 1, 2027.",
    "location": "San Diego, California, USA",
    "planning": true,
    "image_url": "https://imageio.forbes.com/specials-images/imageserve/6a6271ad9871084a06c1ac86/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds",
    "confidence": 0.95,
    "product_data": {
      "name": "KPop Demon Hunters Rumi Sain-Geom Premium Electronic Sword",
      "full_text": "KPop Demon Hunters Rumi Sain-Geom Premium Electronic Sword",
      "fuzzy_match": false
    },
    "product_tags": [
      "entertainment"
    ],
    "published_at": "2026-07-23T19:59:55Z",
    "location_data": [
      {
        "city": "San Diego",
        "state": "California",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2027-07-01",
    "article_sentence": "Among Hasbro’s new toy announcements Thursday was the unveiling of the KPop Demon Hunters Rumi Sain-Geom Premium Electronic Sword, which will retail for $224.99.",
    "amount_normalized": 224,
    "related_company_name": "Netflix",
    "related_company_domain": "netflix.com"
  }
}

curl https://signals.autobound.ai/v1/signals/fb475d33-b269-5eb1-7345-caf8a4e9b3f3 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"hasbro.com","limit":20}'