What Klaviyo's FY2025 10-K says: 11 signals
Klaviyo filed its latest 10-K with the SEC on Feb 10, 2026. It discusses platform strategy, AI investment and data investment.
Public (KVYO)Advertising Services1,001 to 5,000 employeesklaviyo.comLinkedIn
- Filed
- Feb 10, 2026
- Period
- FY2025
- Fiscal year end
- 12/31
- Filings
- 1
10-K · latest 8
What Klaviyo's 10-K filings say
- SEC EDGAR
10-K · FY2025
Filed · Fiscal year ends 12/31 · 11 signals
Klaviyo launched AI-powered Marketing and Customer Agents in September 2025
The company launched new products leveraging Large Language Models (LLMs) and generative AI, indicating significant investment and focus on AI-driven automation.
AILarge Language Modelsgenerative artificial intelligence
Business success is highly dependent on its integration with the Shopify eCommerce platform
The company explicitly states its success depends on its integration with key eCommerce platforms, singling out Shopify.
Shopify
Klaviyo identifies critical business dependency on its integration with Shopify
The company explicitly states its success is partly dependent on its relationship and integration with third-party platforms, specifically naming Shopify.
AILarge Language ModelsLLMsgenerative artificial intelligence
Company acknowledges new risks from incorporating evolving AI technology into its products
As Klaviyo doubles down on its AI product strategy, it explicitly flags the additional risks this creates due to the technology's evolving nature.
AI
Launched new 'Klaviyo B2C CRM' platform in early 2025, unifying marketing and service
The company introduced a new, unified platform to create a new CRM category, expanding from marketing into customer service.
CRM
Klaviyo is expanding beyond eCommerce into new verticals like education, travel, and B2B
The company is actively pursuing organic growth in new verticals beyond its core eCommerce base, including education, events, restaurants, travel, and B2B.
Company confirms continued significant investment in R&D for its data platform and new products
Klaviyo confirms a strategy of continued significant investment in R&D to enhance its data platform and develop new products.
Company flags history of net losses, reporting a $(31.8)M loss in 2025
While net losses narrowed from 2024, the company explicitly highlights its history of losses and anticipates increasing future operating expenses.
$-31.8M
Net loss for 2025
AILarge Language ModelsLLMsgenerative artificial intelligence
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Source. Annual reports (Form 10-K) filed with the SEC. Every card links to the filing on EDGAR.
Method. Insights are extracted from the filing text and grouped by category. Numbers are quoted from the filing.
Data as of .