What Mattel's FY2025 10-K says: 12 signals
Mattel filed its latest 10-K with the SEC on Feb 23, 2026. It discusses product launch, cash flow concern and competitor named.
Public (MAT)Manufacturing10,000+ employeesmattel.comLinkedIn
- Filed
- Feb 23, 2026
- Period
- FY2025
- Fiscal year end
- 12/31
- Filings
- 1
10-K · latest 8
What Mattel's 10-K filings say
- SEC EDGAR
10-K · FY2025
Filed · Fiscal year ends 12/31 · 12 signals
Launching new KPop Demon Hunters doll line with Netflix in Spring 2026
Mattel is launching a major new licensed product line, KPop Demon Hunters, in partnership with Netflix.
NetflixDisney
Mattel names Hasbro, LEGO, The Pokémon Company, and Spin Master as key competitors.
Mattel explicitly identifies its primary competitors in the traditional toy market, while also acknowledging increasing competition from digital games and consumer electronics companies.
digital gamesHasbroLEGOThe Pokémon Company
Mattel to launch Masters of the Universe movie and product line with Amazon in Summer 2026.
A worldwide theatrical release with Amazon MGM Studios is scheduled for Summer 2026, supported by a new product line to reinvigorate the franchise.
Amazon MGM Studios
Mattel's Little People brand launching new partnership with Nintendo in 2026.
The Fisher-Price Little People brand is entering a new partnership with Nintendo, a major player in gaming IP.
Nintendo
Mattel scaling digital gaming via self-publishing, mobile studio, and creator platforms.
Mattel is making a strategic push into digital entertainment by building its own capabilities, including self-publishing and its Mattel163 mobile studio.
mobile gamescreator platforms
Seasonal demand patterns create significant risk of inventory mismatch
Mattel's business is highly seasonal, leading to a stated risk of underproducing popular toys and overproducing less popular ones.
supply chain
Royalty expenses increased to $264.6 million in 2025, pressuring margins
Mattel's reliance on licensed IP from partners like Disney, NBCUniversal, and Microsoft is a significant and growing cost, increasing from $244.1M in the prior year.
$264.6M
Royalty expense for 2025
Disney Consumer ProductsNBCUniversalWarner Bros.Microsoft
High seasonality creates inventory risk and requires working capital financing
The business's seasonal nature leads to large inventory build-ups and creates risk of over/under production, impacting cash flow.
Showing 8 of 12 filing signals. The Signal API returns all of them.
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One POST /v1/companies/enrich call with mattel.com returns Mattel 10-K signals (sec-10k), each with its source. Or ask Claude through MCP.
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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"mattel.com","signal_types":["sec-10k"],"limit":20}'Same industry
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Source. Annual reports (Form 10-K) filed with the SEC. Every card links to the filing on EDGAR.
Method. Insights are extracted from the filing text and grouped by category. Numbers are quoted from the filing.
Data as of .