Mattel explicitly identifies its primary competitors in the traditional toy market, while also acknowledging increasing competition from digital games and consumer electronics companies. This highlights a need for competitive intelligence, market differentiation strategies, and technology to maintain market share.
Filing excerpt
The North America segment competes with several large toy companies, including Hasbro, LEGO, The Pokémon Company, and Spin Master, as well as many smaller toy companies, and digital games, interactive entertainment, and consumer electronic companies...
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
Competitors
Regions named
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/1fef5ca1-2f36-4df4-95c5-8862ddd98eaf returns this record as JSON. POST /v1/companies/enrich returns every signal for mattel.com.
{
"signal_id": "1fef5ca1-2f36-4df4-95c5-8862ddd98eaf",
"signal_type": "sec-10k",
"signal_subtype": "competitorNamed",
"detected_at": "2026-02-24T09:39:46.493+00:00",
"company": {
"name": "Mattel",
"domain": "mattel.com"
},
"data": {
"detail": "Mattel explicitly identifies its primary competitors in the traditional toy market, while also acknowledging increasing competition from digital games and consumer electronics companies. This highlights a need for competitive intelligence, market differentiation strategies, and technology to maintain market share.",
"metrics": {
"timeframe": "current_year"
},
"summary": "Mattel names Hasbro, LEGO, The Pokémon Company, and Spin Master as key competitors.",
"excerpts": "The North America segment competes with several large toy companies, including Hasbro, LEGO, The Pokémon Company, and Spin Master, as well as many smaller toy companies, and digital games, interactive entertainment, and consumer electronic companies...",
"relevance": 0.9,
"sentiment": "neutral",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/63276/000162828026010716/mat-20251231.htm",
"filing_date": "2026-02-23",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Competitive intelligence",
"signal_category": "market",
"regions_mentioned": [
"North America"
],
"competitors_mentioned": [
"Hasbro",
"LEGO",
"The Pokémon Company",
"Spin Master"
],
"technologies_mentioned": [
"digital games"
]
}
}
curl https://signals.autobound.ai/v1/signals/1fef5ca1-2f36-4df4-95c5-8862ddd98eaf \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"mattel.com","limit":20}'Long text fields are shortened on this page.
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