Mattel is launching a major new licensed product line, KPop Demon Hunters, in partnership with Netflix.
Filing excerpt
Mattel continues to build upon its strong licensed doll partnerships with Disney for the Disney Princess and Disney Frozen product lines and expects to launch its KPop Demon Hunters dolls line for Netflix in Spring of 2026.
What this signalsFilings often name leadership changes, deals and spending plans.
Vendors
Regions named
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/4d5c4a38-a207-4eaa-a441-7feece6a3bcf returns this record as JSON. POST /v1/companies/enrich returns every signal for mattel.com.
{
"signal_id": "4d5c4a38-a207-4eaa-a441-7feece6a3bcf",
"signal_type": "sec-10k",
"signal_subtype": "softwareImplementation",
"detected_at": "2026-02-24T09:39:46.493+00:00",
"company": {
"name": "Mattel",
"domain": "mattel.com"
},
"data": {
"detail": "Mattel is launching a major new licensed product line, KPop Demon Hunters, in partnership with Netflix. This high-profile launch requires significant coordination across marketing, supply chain, and retail systems, creating opportunities for project management, marketing automation, and analytics vendors.",
"metrics": {
"timeframe": "next_year"
},
"summary": "Launching new KPop Demon Hunters doll line with Netflix in Spring 2026",
"excerpts": "Mattel continues to build upon its strong licensed doll partnerships with Disney for the Disney Princess and Disney Frozen product lines and expects to launch its KPop Demon Hunters dolls line for Netflix in Spring of 2026.",
"relevance": 0.9,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/63276/000162828026010716/mat-20251231.htm",
"filing_date": "2026-02-23",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Implementation partner opportunity",
"signal_category": "technology",
"regions_mentioned": [
"North America"
],
"vendors_mentioned": [
"Netflix",
"Disney"
]
}
}
curl https://signals.autobound.ai/v1/signals/4d5c4a38-a207-4eaa-a441-7feece6a3bcf \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"mattel.com","limit":20}'Long text fields are shortened on this page.
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