The Fisher-Price Little People brand is entering a new partnership with Nintendo, a major player in gaming IP. This collaboration to unlock multi-category growth will require significant investment in product development, co-marketing, and channel management.
Filing excerpt
Little People will look to continue leveraging its distinctive form factor and style to unlock multi-category growth, including the launch of a new partnership with Nintendo.
What this signalsFilings often name leadership changes, deals and spending plans.
Vendors
sec-10kjointVentureGet every 10-K signal for Mattel and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Mattel this week?”
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/b26cc32c-06cc-45a2-8ecc-7772d80a3949 returns this record as JSON. POST /v1/companies/enrich returns every signal for mattel.com.
{
"signal_id": "b26cc32c-06cc-45a2-8ecc-7772d80a3949",
"signal_type": "sec-10k",
"signal_subtype": "jointVenture",
"detected_at": "2026-02-24T09:39:46.493+00:00",
"company": {
"name": "Mattel",
"domain": "mattel.com"
},
"data": {
"detail": "The Fisher-Price Little People brand is entering a new partnership with Nintendo, a major player in gaming IP. This collaboration to unlock multi-category growth will require significant investment in product development, co-marketing, and channel management.",
"metrics": {
"timeframe": "next_year"
},
"summary": "Mattel's Little People brand launching new partnership with Nintendo in 2026.",
"excerpts": "Little People will look to continue leveraging its distinctive form factor and style to unlock multi-category growth, including the launch of a new partnership with Nintendo.",
"relevance": 0.8,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/63276/000162828026010716/mat-20251231.htm",
"filing_date": "2026-02-23",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "New entity needs",
"signal_category": "strategic",
"vendors_mentioned": [
"Nintendo"
]
}
}
curl https://signals.autobound.ai/v1/signals/b26cc32c-06cc-45a2-8ecc-7772d80a3949 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"mattel.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.