Mattel is expanding its licensed doll partnerships with a new line tied to a Netflix property. This strategy of leveraging streaming content to drive toy sales requires significant co-marketing, digital advertising, and supply chain coordination with a major media partner.
Filing excerpt
Mattel continues to build upon its strong licensed doll partnerships with Disney for the Disney Princess and Disney Frozen product lines and expects to launch its KPop Demon Hunters dolls line for Netflix in Spring of 2026.
What this signalsFilings often name leadership changes, deals and spending plans.
Vendors
sec-10kproductLaunchGet every 10-K signal for Mattel and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Mattel this week?”
The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/b42dd1ff-18c2-433d-850b-65a91d0d27be returns this record as JSON. POST /v1/companies/enrich returns every signal for mattel.com.
{
"signal_id": "b42dd1ff-18c2-433d-850b-65a91d0d27be",
"signal_type": "sec-10k",
"signal_subtype": "productLaunch",
"detected_at": "2026-02-24T09:39:46.493+00:00",
"company": {
"name": "Mattel",
"domain": "mattel.com"
},
"data": {
"detail": "Mattel is expanding its licensed doll partnerships with a new line tied to a Netflix property. This strategy of leveraging streaming content to drive toy sales requires significant co-marketing, digital advertising, and supply chain coordination with a major media partner.",
"metrics": {
"timeframe": "next_year"
},
"summary": "New KPop Demon Hunters doll line launching with Netflix in Spring 2026.",
"excerpts": "Mattel continues to build upon its strong licensed doll partnerships with Disney for the Disney Princess and Disney Frozen product lines and expects to launch its KPop Demon Hunters dolls line for Netflix in Spring of 2026.",
"relevance": 0.8,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/63276/000162828026010716/mat-20251231.htm",
"filing_date": "2026-02-23",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Go-to-market support",
"signal_category": "strategic",
"vendors_mentioned": [
"Netflix",
"Disney"
]
}
}
curl https://signals.autobound.ai/v1/signals/b42dd1ff-18c2-433d-850b-65a91d0d27be \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"mattel.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.