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Nike10-K: International growth

International sales share declines for 3rd straight year, now 56% of total revenue

What happened

Non-U.S. sales as a percentage of total revenue have steadily decreased from 58% in FY24 to 56% in FY26.

Source

SEC EDGARJul 15, 2026

Annual report (Form 10-K)

Nike 10-K for FY2026

Filing excerpt

For fiscal 2026, non-U.S. NIKE Brand and Converse sales accounted for approximately 56% of total revenues, compared to 57% and 58% for fiscal 2025 and fiscal 2024, respectively.

sec.gov/Archives/edgar/data/320187/000032018726000088/nke-20260531.htmRead the full source

Other signals in this filing (10)

Extracted by Autobound

From the Signal API record
Signal
10-K: International growth

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2026
Fiscal year end
05/31
Filed
Jul 15, 2026

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The full record

From the Signal API record

Numbers

Percent
56% (Non-U.S. sales as a percentage of total revenues for fiscal 2026)

Details

CIK
320187
Accession number
0000320187-26-000088
Timeframe
Current year
Filing year
2026
Why it matters
Global tools needed
Signal category
Market

Topics and mentions

Vendors

  • Sojitz Corporation of America

Extraction

Confidence
High
Relevance
80%
Sentiment
Negative
Detected
Jul 21, 2026
signal_type
sec-10k
signal_subtype
internationalGrowth

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The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/8503fecc-4b8c-409d-b424-8d7f090d64c3 returns this record as JSON. POST /v1/companies/enrich returns every signal for nike.com.

{
  "signal_id": "8503fecc-4b8c-409d-b424-8d7f090d64c3",
  "signal_type": "sec-10k",
  "signal_subtype": "internationalGrowth",
  "detected_at": "2026-07-21T07:03:13.23+00:00",
  "company": {
    "name": "Nike",
    "domain": "nike.com"
  },
  "data": {
    "detail": "Non-U.S. sales as a percentage of total revenue have steadily decreased from 58% in FY24 to 56% in FY26. This negative trend highlights a significant challenge in key international markets, creating an urgent need for solutions that can optimize global logistics, enhance regional marketing effectiveness, or improve digital commerce in over 40 countries.",
    "metrics": {
      "pct": 0.56,
      "timeframe": "current_year",
      "pct_context": "Non-U.S. sales as a percentage of total revenues for fiscal 2026"
    },
    "summary": "International sales share declines for 3rd straight year, now 56% of total revenue",
    "excerpts": "For fiscal 2026, non-U.S. NIKE Brand and Converse sales accounted for approximately 56% of total revenues, compared to 57% and 58% for fiscal 2025 and fiscal 2024, respectively.",
    "relevance": 0.8,
    "sentiment": "negative",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/320187/000032018726000088/nke-20260531.htm",
    "filing_date": "2026-07-15",
    "filing_year": 2026,
    "fiscal_year_end": "05/31",
    "sales_relevance": "Global tools needed",
    "signal_category": "market",
    "vendors_mentioned": [
      "Sojitz Corporation of America"
    ]
  }
}

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