NIKE faces intense competition from adidas, lululemon, On, and others.

{
  "signal_id": "f8889261-50b3-4a63-b134-44356bca4677",
  "signal_type": "sec-10k",
  "signal_subtype": "pricingPressure",
  "detected_at": "2026-07-21T07:03:21.059+00:00",
  "company": {
    "name": "Nike",
    "domain": "nike.com"
  },
  "data": {
    "detail": "The company explicitly identifies intense competition and rapid changes in consumer preferences as significant operational risks. A broad list of direct competitors, including both established players and high-growth brands, suggests ongoing pressure on pricing, innovation, and market share.",
    "summary": "NIKE faces intense competition from adidas, lululemon, On, and others.",
    "excerpts": "The athletic footwear, apparel and equipment industry is highly competitive on a worldwide basis.",
    "relevance": 0.9,
    "sentiment": "negative",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/320187/000032018726000088/nke-20260531.htm",
    "filing_date": "2026-07-15",
    "filing_year": 2026,
    "fiscal_year_end": "05/31",
    "sales_relevance": "Cost optimization needed",
    "signal_category": "market",
    "competitors_mentioned": [
      "adidas",
      "Anta",
      "ASICS",
      "Deckers",
      "Li Ning",
      "lululemon athletica",
      "New Balance",
      "On"
    ]
  }
}

curl https://signals.autobound.ai/v1/signals/f8889261-50b3-4a63-b134-44356bca4677 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"nike.com","limit":20}'