The company is strategically focused on its NIKE Direct operations to build direct consumer connections, bypassing traditional wholesale channels. This DTC shift across 988 global stores and digital platforms in over 40 countries necessitates investment in e-commerce technology, retail analytics, and personalized customer experiences.
Filing excerpt
Our strategy is to achieve sustainable, profitable long-term growth by...building deep personal consumer connections with our brands and delivering compelling consumer experiences through digital platforms and at retail.
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
sec-10kchannelShiftGet every 10-K signal for Nike and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Nike this week?”
The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/6d7488f5-2d5e-4f66-bd95-d9fefbfa7740 returns this record as JSON. POST /v1/companies/enrich returns every signal for nike.com.
{
"signal_id": "6d7488f5-2d5e-4f66-bd95-d9fefbfa7740",
"signal_type": "sec-10k",
"signal_subtype": "channelShift",
"detected_at": "2026-07-21T07:03:21.059+00:00",
"company": {
"name": "Nike",
"domain": "nike.com"
},
"data": {
"detail": "The company is strategically focused on its NIKE Direct operations to build direct consumer connections, bypassing traditional wholesale channels. This DTC shift across 988 global stores and digital platforms in over 40 countries necessitates investment in e-commerce technology, retail analytics, and personalized customer experiences.",
"summary": "NIKE's strategy centers on DTC growth via 988 retail stores and digital platforms.",
"excerpts": "Our strategy is to achieve sustainable, profitable long-term growth by...building deep personal consumer connections with our brands and delivering compelling consumer experiences through digital platforms and at retail.",
"relevance": 0.8,
"sentiment": "neutral",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/320187/000032018726000088/nke-20260531.htm",
"filing_date": "2026-07-15",
"filing_year": 2026,
"fiscal_year_end": "05/31",
"sales_relevance": "New channel tools needed",
"signal_category": "market",
"technologies_mentioned": [
"digital platforms"
]
}
}
curl https://signals.autobound.ai/v1/signals/6d7488f5-2d5e-4f66-bd95-d9fefbfa7740 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"nike.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.