NIKE names 11 key competitors, including adidas, lululemon, and On

{
  "signal_id": "32e19aaa-1a88-482c-b16d-5448843a92b9",
  "signal_type": "sec-10k",
  "signal_subtype": "competitorNamed",
  "detected_at": "2026-07-21T07:03:13.23+00:00",
  "company": {
    "name": "Nike",
    "domain": "nike.com"
  },
  "data": {
    "detail": "NIKE explicitly identifies a broad set of competitors, from legacy giants like adidas to high-growth players like lululemon and On. This intense competitive landscape creates pressure to innovate and optimize operations, opening opportunities for vendors that can provide a distinct advantage in marketing, supply chain, or product development.",
    "summary": "NIKE names 11 key competitors, including adidas, lululemon, and On",
    "excerpts": "We compete internationally with a significant number of athletic and leisure footwear companies, athletic and leisure apparel companies, sports equipment companies and large companies having diversified lines of athletic and leisure footwear, apparel and equipment, including adidas, Anta, ASICS, Deckers, Li Ning, lululemon athletica, New Balance, On, Puma, Under Armour and V.F. Corporation, among others.",
    "relevance": 0.9,
    "sentiment": "negative",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/320187/000032018726000088/nke-20260531.htm",
    "filing_date": "2026-07-15",
    "filing_year": 2026,
    "fiscal_year_end": "05/31",
    "sales_relevance": "Competitive intelligence",
    "signal_category": "market",
    "regions_mentioned": [
      "worldwide"
    ],
    "competitors_mentioned": [
      "adidas",
      "Anta",
      "ASICS",
      "Deckers",
      "Li Ning",
      "lululemon athletica",
      "New Balance",
      "On"
    ]
  }
}

curl https://signals.autobound.ai/v1/signals/32e19aaa-1a88-482c-b16d-5448843a92b9 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"nike.com","limit":20}'