A core part of NIKE's strategy is delivering consumer experiences through its digital platforms, including NIKE-owned retail, digital apps, and interactive services.
Filing excerpt
Our strategy is to achieve sustainable, profitable long-term growth by... delivering compelling consumer experiences through digital platforms and at retail.
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
sec-10kdigitalTransformationGet every 10-K signal for Nike and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Nike this week?”
The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/f64ad088-51a5-4e2f-b5ef-a1d064da7e00 returns this record as JSON. POST /v1/companies/enrich returns every signal for nike.com.
{
"signal_id": "f64ad088-51a5-4e2f-b5ef-a1d064da7e00",
"signal_type": "sec-10k",
"signal_subtype": "digitalTransformation",
"detected_at": "2026-07-21T07:03:21.983+00:00",
"company": {
"name": "Nike",
"domain": "nike.com"
},
"data": {
"detail": "A core part of NIKE's strategy is delivering consumer experiences through its digital platforms, including NIKE-owned retail, digital apps, and interactive services. This focus on digital engagement creates opportunities for vendors in e-commerce, customer experience (CX), data analytics, and in-store technology.",
"metrics": {
"timeframe": "multi_year"
},
"summary": "NIKE's growth strategy centers on digital platforms and compelling consumer experiences.",
"excerpts": "Our strategy is to achieve sustainable, profitable long-term growth by... delivering compelling consumer experiences through digital platforms and at retail.",
"relevance": 0.7,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/320187/000032018726000088/nke-20260531.htm",
"filing_date": "2026-07-15",
"filing_year": 2026,
"fiscal_year_end": "05/31",
"sales_relevance": "Multi-year tech investment",
"signal_category": "strategic",
"technologies_mentioned": [
"digital platforms",
"apps"
]
}
}
curl https://signals.autobound.ai/v1/signals/f64ad088-51a5-4e2f-b5ef-a1d064da7e00 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"nike.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.