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PayPalLaunch

PayPal Survey Reveals Holiday Spending Isn't Slowing Down, But Shoppers Are Changing How They Spend

What happened

PayPal released its 2026 Holiday Shopping Survey, which found that while many Americans have financial concerns, most expect to spend the same or more this holiday season.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

As shoppers start earlier, seek more value and prioritize flexibility, PayPal offers more ways to help them make the most of their holiday budgets. SAN JOSE, Calif., Sept. 30, 2026 /PRNewswire/ -- Holiday shoppers aren't necessarily spending less this year. They're changing how they spend. PayPal today released its 2026 Holiday Shopping Survey, revealing that nearly six in 10 Americans (58%) feel greater financial concern heading into the holidays, yet 64% still expect to spend the same or more than they did last holiday season. Faced with that tension, shoppers are planning earlier, setting budgets and looking for more ways to get value from every purchase. More than half (58%) plan to shop before Thanksgiving, while 67% are more likely to shop with a retailer that offers rewards or cash back. As consumers rethink how they manage holiday spending, PayPal offers more choice and flexibility through Pay Later options, rewarding ways to pay, and offers from top brands in the new PayPal app. "What's changing isn't consumers' desire to spend during the holidays, but how they're going about it," said Frank Keller, President of Checkout Solutions & PayPal. "Shoppers are starting earlier and taking a more intentional approach, looking for deals, rewards and cash back to make every purchase count while still prioritizing the gifts and moments that matter most. As they look for...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
2026 Holiday Shopping Survey
Takes effect
Sep 30, 2026
Location
San Jose, California, United States

The full record

From the Signal API record

Topics and mentions

Product tags

  • report

Extraction

Confidence
90%
Detected
Sep 30, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/d5589b63-c398-efcb-e91e-69047945c5bc returns this record as JSON. POST /v1/companies/enrich returns every signal for paypal.com.

{
  "signal_id": "d5589b63-c398-efcb-e91e-69047945c5bc",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-30T12:32:00+00:00",
  "company": {
    "name": "PayPal",
    "domain": "paypal.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/paypal-survey-reveals-holiday-spending-isnt-slowing-down-but-shoppers-are-changing-how-they-spend-302893727.html",
    "title": "PayPal Survey Reveals Holiday Spending Isn't Slowing Down, But Shoppers Are Changing How They Spend",
    "excerpt": "As shoppers start earlier, seek more value and prioritize flexibility, PayPal offers more ways to help them make the most of their holiday budgets. SAN JOSE, Calif. , Sept. 30, 2026 /PRNewswire/ -- Holiday shoppers aren't necessarily spending less this year. They're changing how they spend. PayPal today released its 2026 Holiday Shopping Survey, revealing that nearly six in 10 Americans (58%) feel greater financial concern heading into the holidays, yet 64% still expect to spend the same or more than they did last holiday season. Faced with that tension, shoppers are planning earlier, setting budgets and looking for more ways to get value from every purchase. More than half (58%) plan to shop before Thanksgiving, while 67% are more likely to shop with a retailer that offers rewards or cash back. As consumers rethink how they manage holiday spending, PayPal offers more choice and flexibility through Pay Later options , rewarding ways to pay, and offers from top brands in the new PayPal app . \"What's changing isn't consumers' desire to spend during the holidays, but how they're going about it,\" said Frank Keller, President of Checkout Solutions & PayPal. \"Shoppers are starting earlier and taking a more intentional approach, looking for deals, rewards and cash back to make every purchase count while still prioritizing the gifts and moments that matter most. As they look for ways...",
    "product": "2026 Holiday Shopping Survey",
    "summary": "PayPal released its 2026 Holiday Shopping Survey, which found that while many Americans have financial concerns, most expect to spend the same or more this holiday season.",
    "location": "San Jose, California, USA",
    "planning": false,
    "image_url": "https://mmx.prnewswire.com/media/MS1999265/PayPal-Holiday-Financial-Concern.jpg?id=OA2978453&p=facebook",
    "confidence": 0.9,
    "product_data": {
      "name": "2026 Holiday Shopping Survey",
      "full_text": "2026 Holiday Shopping Survey",
      "fuzzy_match": false
    },
    "product_tags": [
      "report"
    ],
    "published_at": "2026-09-30T12:32:00Z",
    "location_data": [
      {
        "city": "San Jose",
        "state": "California",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-09-30",
    "article_sentence": "PayPal today released its 2026 Holiday Shopping Survey, revealing that nearly six in 10 Americans (58%) feel greater financial concern heading into the holidays, yet 64% still expect to spend the same or more than they did last holiday season."
  }
}

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