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RazorpayProduct launch

Razorpay launched Fix My Itch, a microsite designed to turn Reddit complaints into startup ideas for founders.

Source: Autobound Signal API · 81 signals tracked for Razorpay · updated

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What happened

Post: "Razorpay built a site that turns Reddit complaints into startup ideas. Founders, what’s the itch you can’t stop thinking about?"

Source

Comments on the post

1 of 5 comments
  • “the itch for us: trust. we make lab-grown diamond jewellery, and the number one question every single day is "is it a real diamond". there is a whole category of indian d2c where the actual product is convincing people the thing is what you say it is. someone should build the trust layer - certification, verification, honest material info as a service. would genuinely pay for it.”

    u/orilucent2 points · Oct 17, 2026View

Extracted by Autobound

From the Signal API record
Signal
Product launch

What this signalsUser posts often show product pain before it reaches reviews or churn.

Subreddit
r/indianstartups
Stage
Confirmed
Event date
Oct 2026

The full record

From the Signal API record

Numbers

Mentions
2

Details

Timing
Completed
Link URL
i.redd.it
Virality
Low
Post kind
Image
Prominence
Core
Company's role
Subject
Signal category
Event

Topics and mentions

Topics

  • product launch
  • startups
  • fintech

Flair

  • Startup help

Products named

  • Fix My Itch

Extraction

Sentiment
Neutral
Detected
Oct 17, 2026
signal_type
reddit-company
signal_subtype
productLaunch

Use this data

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The API returns more than this page shows

This page shows a preview. The full reddit-company record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/ea1eaa78-11c2-5ff8-a248-c3f4f7a41f78 returns this record as JSON. POST /v1/companies/enrich returns every signal for razorpay.com.

{
  "signal_id": "ea1eaa78-11c2-5ff8-a248-c3f4f7a41f78",
  "signal_type": "reddit-company",
  "signal_subtype": "productLaunch",
  "detected_at": "2026-10-17T09:19:19+00:00",
  "company": {
    "name": "Razorpay",
    "domain": "razorpay.com"
  },
  "data": {
    "nsfw": false,
    "stage": "confirmed",
    "awards": 0,
    "timing": "completed",
    "topics": [
      "product launch",
      "startups",
      "fintech"
    ],
    "post_id": "1x85szz",
    "summary": "Razorpay launched Fix My Itch, a microsite designed to turn Reddit complaints into startup ideas for founders.",
    "comments": [
      {
        "url": "https://www.reddit.com/r/indianstartups/comments/1x85szz/comment/pha3xi3/",
        "depth": 0,
        "score": 2,
        "author": "orilucent",
        "excerpt": "the itch for us: trust. we make lab-grown diamond jewellery, and the number one question every single day is \"is it a real diamond\". there is a whole category of indian d2c where the actual product is convincing people the thing is what you say it is. someone should build the trust layer - certification, verification, honest material info as a service. would genuinely pay for it.",
        "posted_at": "2026-10-17T10:33:19.000Z",
        "author_url": "https://www.reddit.com/user/orilucent/"
      }
    ],
    "evidence": [
      "[post] Razorpay built a site that turns Reddit complaints into startup ideas. Founders, what’s the itch you can’t stop thinking about?",
      "[image] INDIA'S WISHLIST FOR FOUNDERS TO SOLVE FIX my ITCH by Razorpay"
    ],
    "link_url": "https://i.redd.it/355oo2q6wzvh1.jpeg",
    "virality": "low",
    "image_url": "https://i.redd.it/355oo2q6wzvh1.jpeg",
    "post_date": "2026-10-17T09:19:19.000Z",
    "post_kind": "image",
    "sentiment": "neutral",
    "subreddit": "indianstartups",
    "event_date": "2026-10",
    "post_flair": [
      "Startup help"
    ],
    "post_title": "Razorpay built a site that turns Reddit complaints into startup ideas. Founders, what’s the itch you can’t stop thinking about?",
    "prominence": "core",
    "source_url": "https://www.reddit.com/r/indianstartups/comments/1x85szz/razorpay_built_a_site_that_turns_reddit/",
    "entity_role": "subject",
    "post_author": "CA_SagarAgg",
    "upvote_ratio": 0.8333333333333334,
    "mention_count": 2,
    "mention_surge": false,
    "subreddit_url": "https://www.reddit.com/r/indianstartups/",
    "total_upvotes": 8,
    "comments_total": 5,
    "total_comments": 5,
    "post_author_url": "https://www.reddit.com/user/CA_SagarAgg/",
    "signal_category": "event",
    "comments_included": 1,
    "products_mentioned": [
      "Fix My Itch"
    ]
  }
}

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