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Salesforce8-K: Acquisition announced

Salesforce signs definitive agreement to acquire Braze for approximately $5.66 billion in cash

What happened

Salesforce has agreed to acquire Braze for $47.50 in cash per share, representing approximately $5.66 billion in enterprise value, with the transaction expected to close in fiscal year 2028.

Source

SEC EDGAROct 20, 2026

Current report (Form 8-K)

Salesforce 8-K

Filing excerpt

Salesforce (NYSE: CRM), the world’s #1 AI CRM, today announced it has entered into a definitive agreement to acquire Braze (NASDAQ: BRZE), a leading customer engagement platform, for approximately $5.66 billion in enterprise value.

sec.gov/Archives/edgar/data/1108524/000119312526425881/d516983d8k.htmRead the full source

Extracted by Autobound

From the Signal API record
Signal
8-K: Acquisition announced

What this signalsIntegration work after a deal often opens needs for new systems and services.

Form
8-K
Dollar figure
$5.7B (enterprise value to acquire Braze)
Filed
Oct 20, 2026

More 8-K signals at other companies

The full record

From the Signal API record

Details

CIK
1108524
Accession number
0001193125-26-425881
Timeframe
Next two years
Filing year
2026
Why it matters
Integration needs coming
Signal category
Strategic

Topics and mentions

Technologies

  • event-streaming architecture
  • AI
  • BrazeAI
  • Agentforce
  • Data 360
  • Customer 360
  • SIForce

Vendors

  • J.P. Morgan Securities LLC
  • Wachtell
  • Lipton
  • Rosen & Katz
  • Covington & Burling LLP

Vendors named

  • J.P. Morgan Securities LLC
  • Wachtell, Lipton, Rosen & Katz
  • Covington & Burling LLP

Extraction

Confidence
High
Relevance
95%
Sentiment
Positive
Detected
Oct 27, 2026
signal_type
sec-8k
signal_subtype
acquisitionAnnounced

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The API returns more than this page shows

This page shows a preview. The full sec-8k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/a7b557be-2ea4-4f76-84d9-58194088c196 returns this record as JSON. POST /v1/companies/enrich returns every signal for salesforce.com.

{
  "signal_id": "a7b557be-2ea4-4f76-84d9-58194088c196",
  "signal_type": "sec-8k",
  "signal_subtype": "acquisitionAnnounced",
  "detected_at": "2026-10-27T08:03:58.176+00:00",
  "company": {
    "name": "Salesforce",
    "domain": "salesforce.com"
  },
  "data": {
    "detail": "Salesforce has agreed to acquire Braze for $47.50 in cash per share, representing approximately $5.66 billion in enterprise value, with the transaction expected to close in fiscal year 2028. This integration may create opportunities for vendors providing systems integration, data streaming architecture, and AI-driven marketing technology services.",
    "metrics": {
      "timeframe": "next_two_years",
      "dollar_context": "enterprise value to acquire Braze",
      "dollar_millions": 5660
    },
    "summary": "Salesforce signs definitive agreement to acquire Braze for approximately $5.66 billion in cash",
    "excerpts": "Salesforce (NYSE: CRM), the world’s #1 AI CRM, today announced it has entered into a definitive agreement to acquire Braze (NASDAQ: BRZE), a leading customer engagement platform, for approximately $5.66 billion in enterprise value.",
    "relevance": 0.95,
    "sentiment": "positive",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1108524/000119312526425881/d516983d8k.htm",
    "filing_date": "2026-10-20",
    "filing_year": 2026,
    "sales_relevance": "Integration needs coming",
    "signal_category": "strategic",
    "vendors_mentioned": [
      "J.P. Morgan Securities LLC",
      "Wachtell, Lipton, Rosen & Katz",
      "Covington & Burling LLP"
    ],
    "technologies_mentioned": [
      "event-streaming architecture",
      "AI",
      "BrazeAI",
      "Agentforce",
      "Data 360",
      "Customer 360",
      "SIForce"
    ]
  }
}

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