Salesforce to acquire marketing automation provider Braze for $5.66B

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  "signal_subtype": "acquires",
  "detected_at": "2026-10-20T20:23:00+00:00",
  "company": {
    "name": "Salesforce",
    "domain": "salesforce.com"
  },
  "data": {
    "url": "https://siliconangle.com/2026/10/20/salesforce-to-acquire-marketing-automation-provider-braze-for-5-66b/",
    "title": "Salesforce to acquire marketing automation provider Braze for $5.66B - SiliconANGLE",
    "excerpt": "Salesforce Inc. today announced plans to acquire Braze Inc. for $5.66 billion in cash. The deal values the marketing software provider at $47.5 per share, which is about 58% higher than its last closing price. The steep premium is a reflection of Braze’s strong finances. The company’s revenue grew 26% year-over-year last quarter, to $227.2 million, while its adjusted operating income nearly quadrupled. Enterprises often spread their customer records across multiple systems, which makes them difficult to analyze. Braze offers a cloud platform that can aggregate customer data into a centralized repository to ease processing. It collects the information using more than 190 pre-packaged connectors. The platform organizes the data that it ingests into a standardized format using user-created scripts. From there, it groups customers with similar interests into segments. An electronics retailer, for example, could create a segment that includes all the shoppers who have bought smartphones via its website. Braze enables companies to create personalized marketing campaigns for every customer segment. A set of built-in artificial intelligence features, BrazeAI, automatically creates campaign materials such as promotional emails. It customizes the content based on parameters such as product availability and a customer’s purchase history. A feature called Agentic Standards enables users...",
    "summary": "Salesforce has announced plans to acquire marketing automation software provider Braze for $5.66 billion in cash.",
    "planning": true,
    "image_url": "https://images.siliconangle.com/blogs.dir/1/files/2026/10/Salesforce-768x429-1.png",
    "confidence": 0.95,
    "published_at": "2026-10-20T20:23:00Z",
    "article_sentence": "Salesforce Inc. today announced plans to acquire Braze Inc. for $5.66 billion in cash.",
    "amount_normalized": 5660000000,
    "related_company_name": "Braze",
    "related_company_domain": "braze.com"
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curl https://signals.autobound.ai/v1/signals/ae6acd8c-90a6-d1fa-3e49-5f5c51046860 \
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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"salesforce.com","limit":20}'