Snap extends its independent agency program to France - The Media Leader
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Snap announces the extension of its independent agency partnership program to France and the United Kingdom, previously deployed in the United States. Other markets are expected to follow, according to the company, which presents this expansion as a way to empower independent agencies, accelerate advertiser adoption of Snapchat, and strengthen its position in these markets. Snap recently launched agency permissions, which allow brands to grant organization and account-level access to their partner agencies without ceding full control, as well as audience sharing between organizations. The company is also testing account migration and account sharing, with the intention of deploying them more widely later this year. "From integrating AI into daily workflows to optimizing performance campaigns and using new channel levers to find additional audiences, the pace of our industry has never been so sustained. We are developing our tools to help our agency partners around the world be even more creative and agile, so they can deliver truly impactful work for their clients on our platform," explains Adrian Mulryan, VP of Global Agency at Snap Inc. Snap is evolving its partnership program and agency badges, with the launch of updated agency partner badges as well as a unified partner badge. Eligible agencies and partners benefit from personalized strategic support, campaign...
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