YouTube is making comments more fun - and fandom more lucrative for creators

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  "signal_type": "news",
  "signal_subtype": "is_developing",
  "detected_at": "2026-09-23T16:03:44+00:00",
  "company": {
    "name": "YouTube",
    "domain": "youtube.com"
  },
  "data": {
    "url": "https://techcrunch.com/2026/09/23/youtube-is-making-comments-more-fun-and-fandom-more-lucrative-for-creators/",
    "title": "YouTube is making comments more fun - and fandom more lucrative for creators",
    "author": "Sarah Perez",
    "excerpt": "YouTube’s comments section is getting an upgrade, alongside the rollout of other community-focused features such as exclusive paid memberships, the company announced at its Made on YouTube event on Wednesday. Commenters will now be able to respond with GIFs or leave comments from their TVs, while creators will get news tools to support their fan communities, including features to personalize moderation, invite members into VIP-like areas, and give fans new ways to help them make money from their content. Comments are still one of the main ways YouTube viewers interact with creators’ content, but they’ve often lagged behind other social networks’ commenting features. For instance, TikTok just announced that commenters can respond to videos with their voice and add polls, photo carousels, and Live Photos to their comments. Spotify lets video podcasters use polls and Q&As to engage their audiences. YouTube is finally catching up a bit by adding support for leaving GIFs in comments and letting users comment while watching YouTube on TV. The latter works by voice, not painfully typing out “LOL” on your remote control, YouTube noted. One of the more interesting additions is a new comment moderation tool that’s personalized to each creator’s needs. Though YouTube already offers a comment moderation filter, creators may want to tailor it more precisely, particularly on live videos...",
    "product": "group chats",
    "summary": "YouTube plans to add support for group chats to its direct messaging feature in the next few months.",
    "planning": true,
    "image_url": "https://techcrunch.com/wp-content/uploads/2026/09/youtube-communities.jpeg?resize=1200,649",
    "confidence": 0.9,
    "product_data": {
      "name": "group chats",
      "full_text": "group chats",
      "fuzzy_match": false,
      "release_type": "feature"
    },
    "product_tags": [
      "online_technology",
      "general_technology"
    ],
    "published_at": "2026-09-23T16:03:44Z",
    "article_sentence": "The company’s direct messaging feature for sharing videos with family and friends will also support group chats in the next few months."
  }
}

curl https://signals.autobound.ai/v1/signals/3cf10064-bd11-ad42-ad35-30dab82ff692 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"youtube.com","limit":20}'