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Zillow10-K: AI investment

Zillow enhances Follow Up Boss CRM with AI for smart messaging, call summaries, and lead routing.

What happened

The integration of AI into their Follow Up Boss CRM to provide smart suggestions and intelligent lead routing indicates a focus on automating and improving agent efficiency.

Source

SEC EDGARFeb 11, 2026

Annual report (Form 10-K)

Zillow 10-K for FY2025

Filing excerpt

As an example, Follow Up Boss is now enhanced with AI-supported smart message suggestions, client insights, call summaries and intelligent lead routing.

sec.gov/Archives/edgar/data/1617640/000161764026000015/z-20251231.htmRead the full source

Other signals in this filing (11)

Extracted by Autobound

From the Signal API record
Signal
10-K: AI investment

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2025
Fiscal year end
12/31
Filed
Feb 11, 2026

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The full record

From the Signal API record

Details

CIK
1617640
Accession number
0001617640-26-000015
Timeframe
Current year
Filing year
2026
Why it matters
Target for AI vendors
Signal category
Technology

Topics and mentions

Technologies

  • AI

Extraction

Confidence
High
Relevance
85%
Sentiment
Positive
Detected
Feb 17, 2026
signal_type
sec-10k
signal_subtype
aiInvestment

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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/2bec158c-427c-4828-90b8-448917a9d253 returns this record as JSON. POST /v1/companies/enrich returns every signal for zillowgroup.com.

{
  "signal_id": "2bec158c-427c-4828-90b8-448917a9d253",
  "signal_type": "sec-10k",
  "signal_subtype": "aiInvestment",
  "detected_at": "2026-02-17T06:35:09.617+00:00",
  "company": {
    "name": "Zillow",
    "domain": "zillowgroup.com"
  },
  "data": {
    "detail": "The integration of AI into their Follow Up Boss CRM to provide smart suggestions and intelligent lead routing indicates a focus on automating and improving agent efficiency. This presents opportunities for AI/ML platform vendors and data analytics providers to support their tech-enabled solutions.",
    "metrics": {
      "timeframe": "current_year"
    },
    "summary": "Zillow enhances Follow Up Boss CRM with AI for smart messaging, call summaries, and lead routing.",
    "excerpts": "As an example, Follow Up Boss is now enhanced with AI-supported smart message suggestions, client insights, call summaries and intelligent lead routing.",
    "relevance": 0.85,
    "sentiment": "positive",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1617640/000161764026000015/z-20251231.htm",
    "filing_date": "2026-02-11",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Target for AI vendors",
    "signal_category": "technology",
    "technologies_mentioned": [
      "AI"
    ]
  }
}

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