Skip to main content
Zillow10-K: Market expansion

Zillow grew multifamily rental properties by 44% YoY to 72,000 in 2025

What happened

Zillow is experiencing rapid growth in its rentals marketplace, with a 44% increase in multifamily properties listed. This expansion is a key revenue driver and necessitates scalable systems for property management, advertising, data analytics, and tenant services.

Source

SEC EDGARFeb 11, 2026

Annual report (Form 10-K)

Zillow 10-K for FY2025

Filing excerpt

As of December 31, 2025, we had 2.4 million average monthly active rental listings, including 72,000 multifamily properties listed on Zillow, a 44% increase as compared to December 31, 2024.

sec.gov/Archives/edgar/data/1617640/000161764026000015/z-20251231.htmRead the full source

Other signals in this filing (11)

Extracted by Autobound

From the Signal API record
Signal
10-K: Market expansion

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2025
Fiscal year end
12/31
Filed
Feb 11, 2026

More 10-K signals at other companies

The full record

From the Signal API record

Numbers

Percent
44% (Year-over-year increase in multifamily properties listed on Zillow)

Details

CIK
1617640
Accession number
0001617640-26-000015
Timeframe
Current year
Filing year
2026
Why it matters
Scaling infrastructure needed

Extraction

Confidence
High
Relevance
85%
Sentiment
Positive
Detected
Feb 17, 2026
signal_type
sec-10k
signal_subtype
marketExpansion

Use this data

Get every 10-K signal for Zillow and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Zillow this week?”

  2. Send it to your own tools

    The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/c3f7f510-65ba-43b8-9235-9b5d9be12890 returns this record as JSON. POST /v1/companies/enrich returns every signal for zillowgroup.com.

{
  "signal_id": "c3f7f510-65ba-43b8-9235-9b5d9be12890",
  "signal_type": "sec-10k",
  "signal_subtype": "marketExpansion",
  "detected_at": "2026-02-17T06:35:09.617+00:00",
  "company": {
    "name": "Zillow",
    "domain": "zillowgroup.com"
  },
  "data": {
    "detail": "Zillow is experiencing rapid growth in its rentals marketplace, with a 44% increase in multifamily properties listed. This expansion is a key revenue driver and necessitates scalable systems for property management, advertising, data analytics, and tenant services.",
    "metrics": {
      "pct": 0.44,
      "timeframe": "current_year",
      "pct_context": "Year-over-year increase in multifamily properties listed on Zillow"
    },
    "summary": "Zillow grew multifamily rental properties by 44% YoY to 72,000 in 2025",
    "excerpts": "As of December 31, 2025, we had 2.4 million average monthly active rental listings, including 72,000 multifamily properties listed on Zillow, a 44% increase as compared to December 31, 2024.",
    "relevance": 0.85,
    "sentiment": "positive",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1617640/000161764026000015/z-20251231.htm",
    "filing_date": "2026-02-11",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Scaling infrastructure needed",
    "signal_category": "market"
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.