What Zillow's FY2025 10-K says: 12 signals
Zillow filed its latest 10-K with the SEC on Feb 11, 2026. It discusses AI investment, backlog growth and platform strategy.
Public (Z)Internet Content & Information5,001 to 10,000 employeeszillowgroup.comLinkedIn
- Filed
- Feb 11, 2026
- Period
- FY2025
- Fiscal year end
- 12/31
- Filings
- 1
10-K · latest 10
What Zillow's 10-K filings say
- SEC EDGAR
10-K · FY2025
Filed · Fiscal year ends 12/31 · 12 signals
Zillow partners with competitors Redfin and Realtor.com to expand rental listings
To build a more comprehensive rentals marketplace, Zillow has entered into syndication agreements with key competitors Redfin and Realtor.com.
RedfinRealtor.com
Zillow launched AI Assist for rentals via an exclusive integration with Elise AI
Zillow is deploying a conversational AI leasing assistant to simplify and speed up communication between renters and property managers.
AIElise AI
Zillow enhances Follow Up Boss CRM with AI-powered messaging and client insights
The company is embedding AI directly into its agent CRM software (Follow Up Boss) to provide smart message suggestions, call summaries, and intelligent lead routing.
AI
Rental listings grew 44% in 2025, supported by new AI tools and partnerships.
Zillow's rentals marketplace saw significant expansion, with average monthly active listings reaching 2.4 million, a 44% YoY increase.
44%
Year-over-year increase in average monthly active rental listings as of December 31, 2025.
AIEsusuElise AIAppFolio
Entered syndication agreements with competitors Redfin and Realtor.com to boost listings.
To increase its rental marketplace inventory, Zillow has formed strategic syndication agreements with direct competitors Redfin and Realtor.com.
RedfinRealtor.com
Zillow introduced Zillow Pro, an integrated AI-powered suite for real estate agents
The company launched a new membership service that combines its tools into an AI-powered suite to help agents scale their businesses beyond just Zillow leads.
AI
Zillow grew multifamily rental properties by 44% YoY to 72,000 in 2025
Zillow is experiencing rapid growth in its rentals marketplace, with a 44% increase in multifamily properties listed.
44%
Year-over-year increase in multifamily properties listed on Zillow
Zillow partners with FinTech platform Esusu to offer rent reporting for credit building
This new partnership aims to increase marketplace stickiness by providing a value-added service for renters to build credit.
Esusu
Zillow's integrated transaction strategy drives connections in Enhanced Markets past 40%
Zillow's core strategy is to build an integrated platform for the entire moving journey, which is gaining traction as connections in its 'Enhanced Markets' now exceed 40%.
40%
Connections delivered to agent partners through the Enhanced Market experience at year-end 2025
Zillow is aggressively expanding its rentals marketplace, resulting in a 44% year-over-year increase in listed multifamily properties.
44%
year-over-year increase in multifamily properties listed on Zillow
Realtor.comRedfinAppFolioEsusu
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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"zillowgroup.com","signal_types":["sec-10k"],"limit":20}'Questions about Zillow 10-K
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Source. Annual reports (Form 10-K) filed with the SEC. Every card links to the filing on EDGAR.
Method. Insights are extracted from the filing text and grouped by category. Numbers are quoted from the filing.
Data as of .