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Zillow10-K: Digital transformation

Zillow grew multifamily properties by 44% in 2025 through partnerships with Redfin, Realtor.com, and Esusu.

What happened

Zillow is aggressively expanding its rentals marketplace, resulting in a 44% year-over-year increase in listed multifamily properties. This growth is supported by key syndication and service partnerships, indicating a need for platform integration services, data syndication technologies, and tools to manage a rapidly scaling partner ecosystem.

Source

SEC EDGARFeb 11, 2026

Annual report (Form 10-K)

Zillow 10-K for FY2025

Filing excerpt

As of December 31, 2025, we had 2.4 million average monthly active rental listings, including 72,000 multifamily properties listed on Zillow, a 44% increase as compared to December 31, 2024.

sec.gov/Archives/edgar/data/1617640/000161764026000015/z-20251231.htmRead the full source

Other signals in this filing (11)

Extracted by Autobound

From the Signal API record
Signal
10-K: Digital transformation

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2025
Fiscal year end
12/31
Filed
Feb 11, 2026

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The full record

From the Signal API record

Numbers

Percent
44% (year-over-year increase in multifamily properties listed on Zillow)

Details

CIK
1617640
Accession number
0001617640-26-000015
Timeframe
Current year
Filing year
2026
Why it matters
Multi-year tech investment
Signal category
Strategic

Topics and mentions

Vendors

  • Realtor.com
  • Redfin
  • AppFolio
  • Esusu

Extraction

Confidence
High
Relevance
80%
Sentiment
Positive
Detected
Feb 17, 2026
signal_type
sec-10k
signal_subtype
digitalTransformation

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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/c8562a0a-9ab7-4b1d-95cd-f91f349253d3 returns this record as JSON. POST /v1/companies/enrich returns every signal for zillowgroup.com.

{
  "signal_id": "c8562a0a-9ab7-4b1d-95cd-f91f349253d3",
  "signal_type": "sec-10k",
  "signal_subtype": "digitalTransformation",
  "detected_at": "2026-02-17T06:35:09.617+00:00",
  "company": {
    "name": "Zillow",
    "domain": "zillowgroup.com"
  },
  "data": {
    "detail": "Zillow is aggressively expanding its rentals marketplace, resulting in a 44% year-over-year increase in listed multifamily properties. This growth is supported by key syndication and service partnerships, indicating a need for platform integration services, data syndication technologies, and tools to manage a rapidly scaling partner ecosystem.",
    "metrics": {
      "pct": 0.44,
      "timeframe": "current_year",
      "pct_context": "year-over-year increase in multifamily properties listed on Zillow"
    },
    "summary": "Zillow grew multifamily properties by 44% in 2025 through partnerships with Redfin, Realtor.com, and Esusu.",
    "excerpts": "As of December 31, 2025, we had 2.4 million average monthly active rental listings, including 72,000 multifamily properties listed on Zillow, a 44% increase as compared to December 31, 2024.",
    "relevance": 0.8,
    "sentiment": "positive",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1617640/000161764026000015/z-20251231.htm",
    "filing_date": "2026-02-11",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Multi-year tech investment",
    "signal_category": "strategic",
    "vendors_mentioned": [
      "Realtor.com",
      "Redfin",
      "AppFolio",
      "Esusu"
    ],
    "competitors_mentioned": [
      "Redfin",
      "Realtor.com"
    ]
  }
}

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