The company is embedding AI directly into its agent CRM software (Follow Up Boss) to provide smart message suggestions, call summaries, and intelligent lead routing.
Filing excerpt
As an example, Follow Up Boss is now enhanced with AI-supported smart message suggestions, client insights, call summaries and intelligent lead routing. This tech-enabled solution gives real estate professionals a central hub to organize and engage customers, close deals and build their teams.
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
sec-10kplatformStrategyGet every 10-K signal for Zillow and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Zillow this week?”
The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/97909f43-6b13-4d91-88e2-e7b97bdac78a returns this record as JSON. POST /v1/companies/enrich returns every signal for zillowgroup.com.
{
"signal_id": "97909f43-6b13-4d91-88e2-e7b97bdac78a",
"signal_type": "sec-10k",
"signal_subtype": "platformStrategy",
"detected_at": "2026-02-17T06:35:09.617+00:00",
"company": {
"name": "Zillow",
"domain": "zillowgroup.com"
},
"data": {
"detail": "The company is embedding AI directly into its agent CRM software (Follow Up Boss) to provide smart message suggestions, call summaries, and intelligent lead routing. This focus on AI-driven productivity tools for agents creates opportunities for data enrichment and AI technology vendors.",
"metrics": {
"timeframe": "current_year"
},
"summary": "Zillow enhances Follow Up Boss CRM with AI-powered messaging and client insights",
"excerpts": "As an example, Follow Up Boss is now enhanced with AI-supported smart message suggestions, client insights, call summaries and intelligent lead routing. This tech-enabled solution gives real estate professionals a central hub to organize and engage customers, close deals and build their teams.",
"relevance": 0.9,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1617640/000161764026000015/z-20251231.htm",
"filing_date": "2026-02-11",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Platform tools needed",
"signal_category": "strategic",
"technologies_mentioned": [
"AI"
]
}
}
curl https://signals.autobound.ai/v1/signals/97909f43-6b13-4d91-88e2-e7b97bdac78a \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"zillowgroup.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.