ZoomInfo explicitly identifies traditional competitors like LinkedIn Sales Navigator, D&B Hoovers, and TechTarget, while also flagging a significant future threat from large-language-model (LLM) and generative AI companies, indicating pressure on market share from multiple fronts.
Filing excerpt
These potential competitors include LinkedIn Sales Navigator, D&B Hoovers, and TechTarget, as well as prominent large-language-model (LLM) providers and generative AI companies who may incorporate business contact information and intelligence into their platforms.
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
Competitors
sec-10kmarketShareLossGet every 10-K signal for ZoomInfo and the companies you sell to, in the tools you already use.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/685c9a56-80bb-411f-a8c5-5b6426c6af93 returns this record as JSON. POST /v1/companies/enrich returns every signal for zoominfo.com.
{
"signal_id": "685c9a56-80bb-411f-a8c5-5b6426c6af93",
"signal_type": "sec-10k",
"signal_subtype": "marketShareLoss",
"detected_at": "2026-02-17T06:42:36.023+00:00",
"company": {
"name": "ZoomInfo",
"domain": "zoominfo.com"
},
"data": {
"detail": "ZoomInfo explicitly identifies traditional competitors like LinkedIn Sales Navigator, D&B Hoovers, and TechTarget, while also flagging a significant future threat from large-language-model (LLM) and generative AI companies, indicating pressure on market share from multiple fronts.",
"summary": "Faces competition from LinkedIn, D&B, TechTarget, and emerging LLM/AI providers.",
"excerpts": "These potential competitors include LinkedIn Sales Navigator, D&B Hoovers, and TechTarget, as well as prominent large-language-model (LLM) providers and generative AI companies who may incorporate business contact information and intelligence into their platforms.",
"relevance": 0.95,
"sentiment": "negative",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1794515/000179451526000012/zi-20251231.htm",
"filing_date": "2026-02-12",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Urgency to improve",
"signal_category": "market",
"competitors_mentioned": [
"LinkedIn Sales Navigator",
"D&B Hoovers",
"TechTarget"
],
"technologies_mentioned": [
"AI",
"LLM",
"generative AI"
]
}
}
curl https://signals.autobound.ai/v1/signals/685c9a56-80bb-411f-a8c5-5b6426c6af93 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"zoominfo.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.