Post: "How do you advertise?"
Post
I currently utilise Meta Ads however the volatility in performance is rendering it unviable main/only advertising platform. How do you find most effective to market? What sort of budget split do you use for different platforms?
Extracted from these lines
[comment u/Street_Rough4351] i split 60% google shopping 30% meta 10% pinterest now. pinterest surprisingly good for some niches but slow buildup
“meta ads been same for me, one week it prints money next week nothing. like the algorithm just forgets what to do i split 60% google shopping 30% meta 10% pinterest now. pinterest surprisingly good for some niches but slow buildup you tried tiktok organic? takes time but once a video catch you can ride it for weeks without paying anything”
u/Street_Rough43513 points · Sep 18, 2026View
“I wouldn’t move away from Meta completely just because it’s volatile. I’d probably use it more for discovery and test another channel alongside it, rather than expecting one platform to carry everything. Google Shopping makes more sense if people are already searching for what you sell, while Meta is useful for creating that demand in the first place.”
u/k4rm1c3 points · Sep 19, 2026View
“Reddit ads has been a top performer for me.”
u/HeavyRifleman3 points · Sep 20, 2026View
“meta volatility usually smooths out once you stop treating it as the whole funnel, we run it for cold traffic only and let google shopping and branded search catch the people it warmed up, roughly 60/40 with email doing the actual profit work behind both. if you're spending under a few hundred a day though the swings are just small-sample noise and swapping platforms won't fix it.”
u/CrypticBakedGoods2 points · Sep 18, 2026View
“I wouldn't replace one dependency with another, I'd try to build a mix where no single channel can wreck the month. Paid search can work well where there's existing intent, social is good at creating demand, then email/SMS, organic search and creators can catch some of the stuff paid acquisition starts. The budget split really depends on which channels prove they can acquire profitable customers,”
u/Signalbridgedata2 points · Sep 19, 2026View
What this signalsUser posts often show product pain before it reaches reviews or churn.
Topics
Flair
Products named
reddit-companycustomerFeedbackGet every Reddit signal for Pinterest and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Pinterest this week?”
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Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full reddit-company record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/d7d70120-8624-56aa-a25d-90cb92dc9f8e returns this record as JSON. POST /v1/companies/enrich returns every signal for pinterest.com.
{
"signal_id": "d7d70120-8624-56aa-a25d-90cb92dc9f8e",
"signal_type": "reddit-company",
"signal_subtype": "customerFeedback",
"detected_at": "2026-09-18T17:58:33+00:00",
"company": {
"name": "Pinterest",
"domain": "pinterest.com"
},
"data": {
"nsfw": false,
"stage": "none",
"awards": 0,
"timing": "ongoing_state",
"topics": [
"advertising",
"performance marketing",
"ecommerce",
"niche marketing"
],
"post_id": "1wjxfk4",
"summary": "A Shopify user recommends Pinterest Ads, noting they are surprisingly effective for some niches, though it can take time to build momentum.",
"category": "features",
"comments": [
{
"url": "https://www.reddit.com/r/shopify/comments/1wjxfk4/comment/pama6ak/",
"depth": 0,
"score": 3,
"author": "Street_Rough4351",
"excerpt": "meta ads been same for me, one week it prints money next week nothing. like the algorithm just forgets what to do\n\n i split 60% google shopping 30% meta 10% pinterest now. pinterest surprisingly good for some niches but slow buildup\n\n you tried tiktok organic? takes time but once a video catch you can ride it for weeks without paying anything",
"posted_at": "2026-09-18T18:08:17.000Z",
"author_url": "https://www.reddit.com/user/Street_Rough4351/"
},
{
"url": "https://www.reddit.com/r/shopify/comments/1wjxfk4/comment/pauzgqq/",
"depth": 0,
"score": 3,
"author": "k4rm1c",
"excerpt": "I wouldn’t move away from Meta completely just because it’s volatile.\n\n I’d probably use it more for discovery and test another channel alongside it, rather than expecting one platform to carry everything.\n\n Google Shopping makes more sense if people are already searching for what you sell, while Meta is useful for creating that demand in the first place.",
"posted_at": "2026-09-19T23:26:34.000Z",
"author_url": "https://www.reddit.com/user/k4rm1c/"
},
{
"url": "https://www.reddit.com/r/shopify/comments/1wjxfk4/comment/pavkwnh/",
"depth": 0,
"score": 3,
"author": "HeavyRifleman",
"excerpt": "Reddit ads has been a top performer for me.",
"posted_at": "2026-09-20T01:27:49.000Z",
"author_url": "https://www.reddit.com/user/HeavyRifleman/"
},
{
"url": "https://www.reddit.com/r/shopify/comments/1wjxfk4/comment/panm7l4/",
"depth": 0,
"score": 2,
"author": "CrypticBakedGoods",
"excerpt": "meta volatility usually smooths out once you stop treating it as the whole funnel, we run it for cold traffic only and let google shopping and branded search catch the people it warmed up, roughly 60/40 with email doing the actual profit work behind both. if you're spending under a few hundred a day though the swings are just small-sample noise and swapping platforms won't fix it.",
"posted_at": "2026-09-18T21:43:20.000Z",
"author_url": "https://www.reddit.com/user/CrypticBakedGoods/"
},
{
"url": "https://www.reddit.com/r/shopify/comments/1wjxfk4/comment/parkep3/",
"depth": 0,
"score": 2,
"author": "Signalbridgedata",
"excerpt": "I wouldn't replace one dependency with another, I'd try to build a mix where no single channel can wreck the month. Paid search can work well where there's existing intent, social is good at creating demand, then email/SMS, organic search and creators can catch some of the stuff paid acquisition starts. The budget split really depends on which channels prove they can acquire profitable customers,",
"posted_at": "2026-09-19T13:37:51.000Z",
"author_url": "https://www.reddit.com/user/Signalbridgedata/"
},
{
"url": "https://www.reddit.com/r/shopify/comments/1wjxfk4/comment/parncvh/",
"depth": 0,
"score": 2,
"author": "First_Seesaw",
"excerpt": "Meta and Google Ads then the rest is organic and then I have a supportive community that actually recommend my stuff a lot (which at the end of the day is the best form of marketing for any business)",
"posted_at": "2026-09-19T13:52:51.000Z",
"author_url": "https://www.reddit.com/user/First_Seesaw/"
},
{
"url": "https://www.reddit.com/r/shopify/comments/1wjxfk4/comment/panizdk/",
"depth": 0,
"score": 1,
"author": "JDoubleT_",
"excerpt": "Google shopping, if you can’t get that to work then nothing will and it’s not an advertising problem.",
"posted_at": "2026-09-18T21:27:39.000Z",
"author_url": "https://www.reddit.com/user/JDoubleT_/"
},
{
"url": "https://www.reddit.com/r/shopify/comments/1wjxfk4/comment/paqgb8j/",
"depth": 0,
"score": 1,
"author": "pjmg2020",
"excerpt": "I’m probably 60/40 Google to Meta. At the end of the day, if you’re practising the fundamentals, you’ll usually see greater consistency and reliability.\n\n Those fundamentals are well expressed in Byron Sharp’s How Brands Grow: be mentally available, reach as many potential customers as possible, and do so consistently. Play the long game.\n\n When you’re playing a short-term sales activation game, y",
"posted_at": "2026-09-19T09:03:01.000Z",
"author_url": "https://www.reddit.com/user/pjmg2020/"
}
],
"evidence": [
"[comment u/Street_Rough4351] i split 60% google shopping 30% meta 10% pinterest now. pinterest surprisingly good for some niches but slow buildup"
],
"virality": "somewhat_high",
"post_date": "2026-09-18T17:58:33.000Z",
"post_kind": "text",
"post_text": "I currently utilise Meta Ads however the volatility in performance is rendering it unviable main/only advertising platform.\n\nHow do you find most effective to market? What sort of budget split do you use for different platforms?",
"sentiment": "positive",
"subreddit": "shopify",
"post_flair": [
"Marketing"
],
"post_title": "How do you advertise?",
"prominence": "aside",
"source_url": "https://www.reddit.com/r/shopify/comments/1wjxfk4/how_do_you_advertise/",
"entity_role": "vendor",
"post_author": "ElDucci",
"upvote_ratio": 1,
"mention_count": 1,
"mention_surge": false,
"subreddit_url": "https://www.reddit.com/r/shopify/",
"total_upvotes": 8,
"comments_total": 28,
"total_comments": 27,
"other_companies": [
{
"name": "Meta",
"role": "alternative",
"domain": "meta.com"
},
{
"name": "Google",
"role": "alternative",
"domain": "about.google"
}
],
"post_author_url": "https://www.reddit.com/user/ElDucci/",
"signal_category": "feedback",
"comments_included": 9,
"products_mentioned": [
"Pinterest Ads"
]
}
}
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-H "Content-Type: application/json" \
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