Ulta is actively developing and deploying AI-driven features like virtual try-on to create more engaging and personalized online shopping experiences.
Filing excerpt
Ulta U.S. continues to grow its digital business by providing its guests with a unique, rich, online experience, personalized recommendations, engaging experiences, including virtual try-on and analysis capabilities, and social media content.
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
Regions named
sec-10kaiInvestmentGet every 10-K signal for Ulta Beauty and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Ulta Beauty this week?”
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/f25bf879-4e89-404a-8581-cccdffa84ec9 returns this record as JSON. POST /v1/companies/enrich returns every signal for ulta.com.
{
"signal_id": "f25bf879-4e89-404a-8581-cccdffa84ec9",
"signal_type": "sec-10k",
"signal_subtype": "aiInvestment",
"detected_at": "2026-03-31T08:33:46.38+00:00",
"company": {
"name": "Ulta Beauty",
"domain": "ulta.com"
},
"data": {
"detail": "Ulta is actively developing and deploying AI-driven features like virtual try-on to create more engaging and personalized online shopping experiences. This demonstrates a commitment to and budget for advanced technologies to drive e-commerce growth and customer engagement.",
"metrics": {
"timeframe": "current_year"
},
"summary": "Investing in AI-powered \"virtual try-on and analysis capabilities\" to enhance digital experience.",
"excerpts": "Ulta U.S. continues to grow its digital business by providing its guests with a unique, rich, online experience, personalized recommendations, engaging experiences, including virtual try-on and analysis capabilities, and social media content.",
"relevance": 0.7,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1403568/000110465926035243/ulta-20260131x10k.htm",
"filing_date": "2026-03-26",
"filing_year": 2026,
"sales_relevance": "Target for AI vendors",
"signal_category": "technology",
"regions_mentioned": [
"U.S."
],
"technologies_mentioned": [
"AI"
]
}
}
curl https://signals.autobound.ai/v1/signals/f25bf879-4e89-404a-8581-cccdffa84ec9 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"ulta.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.