With 95% of sales coming from its 46 million loyalty members, Ulta is heavily dependent on its CRM platform for data analysis, personalization, and targeted marketing.
Filing excerpt
With more than 46 million members as of the end of fiscal 2025 and approximately 95% of total sales coming from members in fiscal 2025, Ulta U.S. is uniquely positioned with a deep understanding of its guests and their preferences...
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
Regions named
sec-10kdataInvestmentGet every 10-K signal for Ulta Beauty and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Ulta Beauty this week?”
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/dc80a558-dbca-45de-981c-a36f06a6827d returns this record as JSON. POST /v1/companies/enrich returns every signal for ulta.com.
{
"signal_id": "dc80a558-dbca-45de-981c-a36f06a6827d",
"signal_type": "sec-10k",
"signal_subtype": "dataInvestment",
"detected_at": "2026-03-31T08:33:46.38+00:00",
"company": {
"name": "Ulta Beauty",
"domain": "ulta.com"
},
"data": {
"detail": "With 95% of sales coming from its 46 million loyalty members, Ulta is heavily dependent on its CRM platform for data analysis, personalization, and targeted marketing. This indicates a significant, ongoing budget for data analytics, customer data platforms (CDP), and marketing automation technologies to enhance customer value.",
"metrics": {
"pct": 0.95,
"timeframe": "current_year",
"pct_context": "Percentage of total sales from loyalty members"
},
"summary": "Leveraging CRM platform for \"sophisticated analysis\" of 46M+ loyalty members.",
"excerpts": "With more than 46 million members as of the end of fiscal 2025 and approximately 95% of total sales coming from members in fiscal 2025, Ulta U.S. is uniquely positioned with a deep understanding of its guests and their preferences...",
"relevance": 0.8,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1403568/000110465926035243/ulta-20260131x10k.htm",
"filing_date": "2026-03-26",
"filing_year": 2026,
"sales_relevance": "Target for data vendors",
"signal_category": "technology",
"regions_mentioned": [
"U.S."
],
"technologies_mentioned": [
"CRM"
]
}
}
curl https://signals.autobound.ai/v1/signals/dc80a558-dbca-45de-981c-a36f06a6827d \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"ulta.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.