Ulta's operating income as a percentage of sales dropped from 13.9% to 12.4% year-over-year, and net income declined by $47.6 million. This profitability squeeze is primarily due to a $487.8 million increase in SG&A expenses, creating pressure to find operational efficiencies and control costs.
Filing excerpt
Selling, general and administrative (SG&A) expenses increased $487.8 million, or 17.4%, to $3.3 billion in fiscal 2025 compared to $2.8 billion in fiscal 2024.
What this signalsFilings often name leadership changes, deals and spending plans.
sec-10kmarginPressureGet every 10-K signal for Ulta Beauty and the companies you sell to, in the tools you already use.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/b8d4d8cc-aa5f-4583-bd20-4688ecbcbf54 returns this record as JSON. POST /v1/companies/enrich returns every signal for ulta.com.
{
"signal_id": "b8d4d8cc-aa5f-4583-bd20-4688ecbcbf54",
"signal_type": "sec-10k",
"signal_subtype": "marginPressure",
"detected_at": "2026-03-31T08:33:46.279+00:00",
"company": {
"name": "Ulta Beauty",
"domain": "ulta.com"
},
"data": {
"detail": "Ulta's operating income as a percentage of sales dropped from 13.9% to 12.4% year-over-year, and net income declined by $47.6 million. This profitability squeeze is primarily due to a $487.8 million increase in SG&A expenses, creating pressure to find operational efficiencies and control costs.",
"metrics": {
"pct": 17.4,
"timeframe": "current_year",
"pct_context": "Increase in SG&A expenses",
"dollar_context": "Increase in SG&A expenses",
"dollar_millions": 487.8
},
"summary": "Operating margin fell to 12.4% in FY2025 as SG&A expenses surged 17.4% ($488M).",
"excerpts": "Selling, general and administrative (SG&A) expenses increased $487.8 million, or 17.4%, to $3.3 billion in fiscal 2025 compared to $2.8 billion in fiscal 2024.",
"relevance": 0.9,
"sentiment": "negative",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1403568/000110465926035243/ulta-20260131x10k.htm",
"filing_date": "2026-03-26",
"filing_year": 2026,
"sales_relevance": "Efficiency tools needed",
"signal_category": "financial"
}
}
curl https://signals.autobound.ai/v1/signals/b8d4d8cc-aa5f-4583-bd20-4688ecbcbf54 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"ulta.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.