The company is executing a long-term physical retail expansion in the U.S., signaling significant capital expenditures for real estate, construction, store setup, and inventory.
Filing excerpt
The Company believes that, over the long term, it has the potential to grow its store footprint to more than 1,800 freestanding Ulta U.S. stores.
What this signalsFilings often name leadership changes, deals and spending plans.
Regions named
sec-10kmarketExpansionGet every 10-K signal for Ulta Beauty and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Ulta Beauty this week?”
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/758773cc-d730-4aa0-9000-212408e1d0f1 returns this record as JSON. POST /v1/companies/enrich returns every signal for ulta.com.
{
"signal_id": "758773cc-d730-4aa0-9000-212408e1d0f1",
"signal_type": "sec-10k",
"signal_subtype": "marketExpansion",
"detected_at": "2026-03-31T08:33:46.478+00:00",
"company": {
"name": "Ulta Beauty",
"domain": "ulta.com"
},
"data": {
"detail": "The company is executing a long-term physical retail expansion in the U.S., signaling significant capital expenditures for real estate, construction, store setup, and inventory. This creates opportunities for vendors supporting new store openings and retail operations.",
"metrics": {
"timeframe": "multi_year",
"dollar_context": "average investment to open a new Ulta U.S. store",
"dollar_millions": 2.4
},
"summary": "Ulta plans to grow to 1,800+ U.S. stores, investing $2.4M per new location",
"excerpts": "The Company believes that, over the long term, it has the potential to grow its store footprint to more than 1,800 freestanding Ulta U.S. stores.",
"relevance": 0.8,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1403568/000110465926035243/ulta-20260131x10k.htm",
"filing_date": "2026-03-26",
"filing_year": 2026,
"sales_relevance": "Scaling infrastructure needed",
"signal_category": "market",
"regions_mentioned": [
"U.S."
]
}
}
curl https://signals.autobound.ai/v1/signals/758773cc-d730-4aa0-9000-212408e1d0f1 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"ulta.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.