The company is pursuing significant physical expansion with a long-term goal to grow from over 1,500 to more than 1,800 stores.
Filing excerpt
The Company believes that, over the long term, it has the potential to grow its store footprint to more than 1,800 freestanding Ulta U.S. stores.
What this signalsFilings often name leadership changes, deals and spending plans.
Regions named
sec-10kcapexIncreaseGet every 10-K signal for Ulta Beauty and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Ulta Beauty this week?”
The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/06fc779d-cfd6-4029-bd35-2c11fd23ae06 returns this record as JSON. POST /v1/companies/enrich returns every signal for ulta.com.
{
"signal_id": "06fc779d-cfd6-4029-bd35-2c11fd23ae06",
"signal_type": "sec-10k",
"signal_subtype": "capexIncrease",
"detected_at": "2026-03-31T08:33:46.279+00:00",
"company": {
"name": "Ulta Beauty",
"domain": "ulta.com"
},
"data": {
"detail": "The company is pursuing significant physical expansion with a long-term goal to grow from over 1,500 to more than 1,800 stores. Each new store represents an average investment of $2.4 million, signaling substantial, ongoing budget for real estate, construction, store setup, and inventory management.",
"metrics": {
"timeframe": "multi_year",
"dollar_context": "Average investment per new store",
"dollar_millions": 2.4
},
"summary": "Ulta plans long-term expansion to 1,800+ stores, investing ~$2.4M per new location.",
"excerpts": "The Company believes that, over the long term, it has the potential to grow its store footprint to more than 1,800 freestanding Ulta U.S. stores.",
"relevance": 0.9,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1403568/000110465926035243/ulta-20260131x10k.htm",
"filing_date": "2026-03-26",
"filing_year": 2026,
"sales_relevance": "Budget available",
"signal_category": "financial",
"regions_mentioned": [
"U.S."
]
}
}
curl https://signals.autobound.ai/v1/signals/06fc779d-cfd6-4029-bd35-2c11fd23ae06 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"ulta.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.