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Under ArmourCustomer loss

New Mexico State unveils new Adidas uniforms for 2026

What happened

Under Armour is no longer the official outfitter for New Mexico State University's athletic department, which has switched to Adidas.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

New Mexico State switches from Under Armour to Adidas, and new threads follow. We're in the homestretch of the college football offseason. And with the calendar flipping from June to July, that means uniform reveals are on the way. New Mexico State launched its new uniforms on July 1, the same day the athletic department officially switched outfitters from Under Armour to Adidas. The Aggies' 5-year contract with Adidas is now underway and will run through June 30, 2031. New Mexico State only revealed one uniform combination in its new Adidas uniform set - white helmet, black jersey, black pants. White-black-black was a combination used one time last season in a Weekday CUSA home victory over Sam Houston. Black jerseys were worn one other time in Week 2 vs. Tulsa, but given their prominence in the Adidas reveal, they might oust maroon for the new primary jersey color. The white helmet features a script 'State' logo, which has been increasingly utilized by the athletic department. The script 'State' first appeared on a helmet in 2023 and was the decal for seven of 12 contests in 2025 - including six of the last eight. The black jerseys are simplified compared to the 2025 iteration. The maroon and white shoulder sleeve stripes are no more. Also, the 'NM STATE' emblazoned across the chest and the jersey number now appear in a bold, plain white, rather than in maroon with a white...

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Extracted by Autobound

From the Signal API record
Event
Customer loss

What this signalsA lost customer often leads to a review of how the company sells and serves.

Takes effect
Jul 1, 2026

Companies

  • New Mexico StateClientnmsu.edu

More customer loss signals at other companies

The full record

From the Signal API record

Extraction

Confidence
90%
Detected
Jul 3, 2026
signal_type
news
signal_subtype
loses_client

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/8a45c076-cb47-bb7f-c688-62b0e93f8b03 returns this record as JSON. POST /v1/companies/enrich returns every signal for underarmour.com.

{
  "signal_id": "8a45c076-cb47-bb7f-c688-62b0e93f8b03",
  "signal_type": "news",
  "signal_subtype": "loses_client",
  "detected_at": "2026-07-03T05:10:00+00:00",
  "company": {
    "name": "Under Armour",
    "domain": "underarmour.com"
  },
  "data": {
    "url": "https://www.underdogdynasty.com/conference-usa/43843/new-mexico-state-aggies-new-adidas-uniforms-2026",
    "title": "New Mexico State unveils new Adidas uniforms for 2026 - Underdog Dynasty",
    "excerpt": "New Mexico State switches from Under Armour to Adidas, and new threads follow. We’re in the homestretch of the college football offseason. And with the calendar flipping from June to July, that means uniform reveals are on the way. New Mexico State launched its new uniforms on July 1, the same day the athletic department officially switched outfitters from Under Armour to Adidas. The Aggies’ 5-year contract with Adidas is now underway and will run through June 30, 2031. New Mexico State only revealed one uniform combination in its new Adidas uniform set - white helmet, black jersey, black pants. White-black-black was a combination used one time last season in a Weekday CUSA home victory over Sam Houston. Black jerseys were worn one other time in Week 2 vs. Tulsa, but given their prominence in the Adidas reveal, they might oust maroon for the new primary jersey color. The white helmet features a script ‘State’ logo, which has been increasingly utilized by the athletic department. The script ‘State’ first appeared on a helmet in 2023 and was the decal for seven of 12 contests in 2025 - including six of the last eight. The black jerseys are simplified compared to the 2025 iteration. The maroon and white shoulder sleeve stripes are no more. Also, the ‘NM STATE’ emblazoned across the chest and the jersey number now appear in a bold, plain white, rather than in maroon with a white...",
    "summary": "Under Armour is no longer the official outfitter for New Mexico State University's athletic department, which has switched to Adidas.",
    "planning": false,
    "image_url": "https://platform.underdogdynasty.com/wp-content/uploads/sites/172/2026/07/NMSU-uniforms.jpeg?quality=90&strip=all&crop=0%2C10.75214828329%2C100%2C78.49570343342&w=1200",
    "confidence": 0.9,
    "published_at": "2026-07-03T05:10:00Z",
    "effective_date": "2026-07-01",
    "article_sentence": "New Mexico State launched its new uniforms on July 1, the same day the athletic department officially switched outfitters from Under Armour to Adidas.",
    "related_company_name": "New Mexico State",
    "related_company_domain": "nmsu.edu"
  }
}

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