underarmour.com received 9M monthly visits with traffic from 5 countries.

{
  "signal_id": "5e0d74e9-a6bf-4555-b190-45baf73dbca6",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:54:34.819+00:00",
  "company": {
    "name": "Under Armour",
    "domain": "underarmour.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "underarmour.com received 9M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 8058893,
      "2026-06-01": 9256188,
      "2026-07-01": 8576996
    },
    "category": "lifestyle/fashion_and_apparel",
    "relevance": 20.5,
    "ai_traffic": {
      "top_prompts": [
        "What are the key differences between moisture-wicking workout shirts and regular cotton tees for high-intensity training, and how should I choose between them based on sweat management and comfort?",
        "Can you recommend features to look for in durable, lightweight running shorts that minimize chafing and maximize breathability for long-distance runs?",
        "How should I care for and wash performance fabrics to maintain stretch, odor control, and moisture-wicking properties over time?"
      ],
      "total_visits": 35796,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 98.737
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 1.035
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 0.228
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.47,
      "pages_per_visit": 4.96,
      "avg_visit_duration_seconds": 188
    },
    "global_rank": 5535,
    "mail_visits": 514620,
    "country_rank": 1191,
    "top_keywords": [
      {
        "cpc": 0.51,
        "name": "under armour",
        "volume": 535930,
        "estimated_value": 198050
      },
      {
        "cpc": 0.54,
        "name": "underarmour",
        "volume": 85830,
        "estimated_value": 41830
      },
      {
        "cpc": 0.62,
        "name": "under armor",
        "volume": 25500,
        "estimated_value": 11220
      },
      {
        "cpc": 1,
        "name": "under armour careers",
        "volume": 5600,
        "estimated_value": 10780
      },
      {
        "cpc": 0.69,
        "name": "underarmor",
        "volume": 14610,
        "estimated_value": 8440
      }
    ],
    "traffic_band": "established",
    "category_rank": 67,
    "direct_visits": 2118518,
    "search_visits": 3259258,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 360234,
    "top_countries": {
      "CA": 0.014,
      "GB": 0.006,
      "MX": 0.008,
      "US": 0.84,
      "VN": 0.025
    },
    "website_title": "Under Armour® Official Store | FREE Shipping Available",
    "brand_strength": "moderate",
    "change_3mo_pct": 6.4,
    "change_mom_pct": -7.3,
    "referral_visits": 506043,
    "traffic_sources": {
      "mail": 0.06,
      "paid": 0,
      "direct": 0.247,
      "search": 0.38,
      "social": 0.042,
      "referral": 0.059
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~35,796 visits). Top: chatgpt.com (99%), gemini.google.com (1%), claude.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "Under Armour builds game-changing sportswear, athletic shirts, shoes and more. FREE SHIPPING available and FREE returns on workout clothes, shoes, and gear.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 73,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 73: Engagement 72/100 (25%), Volume 100/100 (20%), Brand 49/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~360,234 visits).",
    "engagement_quality_score": 72,
    "geo_concentration_detail": "Highly concentrated traffic: US (84%), VN (3%), CA (1%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~506,043 visits).",
    "search_dependency_detail": "Moderate search dependency at 38% of total traffic.",
    "engagement_quality_detail": "High engagement (72/100) with 47% bounce rate, 5 pages per visit, and 188-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/5e0d74e9-a6bf-4555-b190-45baf73dbca6 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"underarmour.com","limit":20}'